It is hard to imagine that a watch like the Reverso could become even more successful. With the creation of the "Reverso Tribute"-collection, this is exactly what happened. Now that Jaeger-LeCoultre has released the Reverso Tribute Moon it moves to even higher ground.

Because the Radiomir 1940 Minute Repeater Carillon Tourbillon was announced three months after the SIHH of 2016, it was not officially part of the brand's novelties of this year either. Fortunately, that didn't stop Panerai for taking it to Geneva.

The conquest of the skies is very much part of Zenith's brand identity as it was among the very first to assist the aviation pioneers with the production of altimeters and onboard clocks. In this sentiment, Zenith created the Pilot Extra Special Chronograph, which will be part of their Heritage Collection.

The first thing that strikes you is what a balanced design the 1815 Annual Calendar is. Most brands feel the need to do something quirky to have their annual calendars stand out between the full calendars and the perpetual calendars, but not Lange & Söhne.

Bovet 1822 reaches for the stars and beyond with the Récital 20 Astérium® from the Dimier collection.

36’000 VpH: even after 48 years this is still what sets the Zenith El Primero apart from nearly any other chronograph. This year Zenith expanded their iconic El Primero 36’000 VpH collection with two new models, featuring a two-tone dial and an innovative case.

This time in watches & whisky we combine the unique looks of the Ressence Type 1² with a superb whisky from Japan. The Yamazaki 12-year-old is an

When it comes to GMT Master's none are as desirable as the ref. 6542, the very first Rolex ever issued of this model. Designed to be the watch of choice for Pan-Am pilots, the GMT Master became the benchmark when it comes to two-timezone watches.

If there is one complication that Cartier hasn't used very often throughout its history, it is the moon phase. With the new Drive de Cartier Moon Phases it returns in a very classic and masculine way.

The SIHH gives you the opportunity to see and handle some of the most amazing new watches. All those masterpieces available at a single venue is exhilarating yet also hard work, especially for Haute Time's photographer Alex Teuscher. Light conditions are always challenging at a fair, and there is a constant pressure to finish up in time make it to the next appointment. Simultaneously it is also important to respect the subject and photograph it in an environment that it suits. In the digital age, you can, fortunately, see very quickly if you are on point, and very little things are as gratifying as ending a long yet exciting day, seeing that the fruit of your work is actually looking pretty awesome!

By Martin Green Lange & Söhne is one of those brands that knows that it pays to be patient. With a loyal base of knowledgeable watch connoisseurs as their main clients, they can probably sell out each year a new addition to their “Pour le Mérite” collection. Yet, they don't. In fact, the new Tourbograph Perpetual is only the fifth watch to be part of this exclusive collection since it was first launched in 1994. Back then it was the very first wristwatch to feature a fusée-and-chain transmission, something that we can also find in the new Tourbograph Perpetual.

By Martin Green The America's Cup has to be the most exciting and challenging nautical event. This year it celebrates its 35th anniversary and does so with Panerai. This year's event also means the introduction of the new America's Cup Class foiling catamarans, which will reach speeds over 90 km/h, making this the Formula 1 of the seas. Only the world's best sailors participate, and for this, they need a rugged watch to withstand this highly demanding and competitive environment.

While having two, or even more, timekeeping regulators in a single watch is not that unusual anymore, this Blancpain L-Evolution unites two different types of regulators in a single watch: the tourbillon and the more exotic carrousel. Even more extraordinary is

By Roberta Naas Stunning new timepieces unveiled last month in Geneva demonstrate the ability of top brands like Van Cleef & Arpels, Piaget and Bulgari to take haute jaoillerie and high watchmaking to new levels. Here we bring

Audemars Piguet presented a new Royal Oak Chronograph collection at the SIHH 2017. Let's have a look:

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.