Jaeger-LeCoultre Taps Renowned Artist Alex Trochut For A New Collaboration 

In the spirit of high watchmaking and art, Jaeger-LeCoultre has just announced a new collaboration with the famed lettering artist, Alex Trochut, for the latest installment in its ‘Made of Makers’ program. A program dedicated to dynamic collaborations with artists, designers, and craftsmen, ‘Made of Makers’ seeks to integrate the evolving synergies between horology and art. The latest to enter the prestigious portfolio is Alex Trochut, a Barcelona-born, New York-based artist known for his experimental approach to typography.

Photo Credit: Courtesy of Jaeger-LeCoultre

“We are delighted to work with Alex Trochut,” notes Catherine Rénier, the Chief Executive Officer of Jaeger-LeCoultre. “His creative work is avant-garde, and like our Maison, he uses his heritage as a foundation, harnessing that legacy in order to express the present and future in new creative ways.”

Photo Credit: Courtesy of Jaeger-LeCoultre

Synonymous with the artisans who focus on intricate watch movements and watch design, Trochut creates emotionally resonant work that combines deep complexity with apparent simplicity. For the Jaeger-LeCoultre collaboration, he designed a bold typeface that embodies the La Grande Maison’s values while catapulting them into a modern era. “As I started creating the designs, a concept emerged that would unify Art Deco and Jaeger-LeCoultre’s craft of watchmaking,” says Trochut. “The letters evoked some sort of mechanism, full of different modular parts that work together to create a whole. I wanted these letters to feel physical and expose their intricate parts equally as functional and decorative, giving the sense of a moving machine.”

Photo Credit: Courtesy of Jaeger-LeCoultre

The new signature lettering is set to become an additional signature of La Grande Maison that will be offered as a new style of personalization for engraving on a Reverso caseback, and will be seen in a wide variety of other future initiatives forJaeger-LeCoultre.