Today, Hublot launched a new campaign with French professional football player, Kylian Mbappé, furthering the brand’s unparalleled commitment to excellence.
Today, Hublot launched a new campaign with French professional football player, Kylian Mbappé, furthering the brand's unparalleled commitment to excellence.
Photo Credit: Ezra Petronio
Known as one of the world’s best footballers, Kylian Mbappé is in the prime of his life, exceeding in success both on and off the field. For both Hublot’s CEO, Ricardo Guadalupe, and Creative Director, Ezra Petronio, the synergies between Mbappé and Hublot were undeniable. “Kylian is universally respected for his excellence on the pitch and his humility off it. Ezra is a seeker of perfection whose unique signature is a creative vision that finds inspiration in all areas of the creative arts. Their shared ethos reflects the Hublot philosophy, and we were delighted to bring them together for this campaign,” says Guadalupe.
Throughout the campaign, Petronio captures the player’s excellence, applying an uncompromising, timeless yet contemporary aesthetic that eschews ostentation in the latest Hublot advertising campaign. And as a brand ambassador, Mbappé addresses his relationship with time through the imagery. “I love [the] simplicity and the beauty of lasting things that have soul,” Mbappé reveals.
Photo Credit: Ezra Petronio
“What I love more than anything when creating a portrait is to capture that spark that is unique to each one of us – whatever that may be,” says Petronio. “What fascinates me about Kylian – apart from his creativity, virtuosity, and the perfection of his art – is his passion, his intelligence, and the inner strength that drives him.”
It is indeed the dedication to mastering the art of perfection that drives Mbappé, Ezra, and Hublot—which is truly evident throughout the new campaign.
Photo Credit: Ezra Petronio
