Hublot & Samuel Ross Make Magic Again: Introducing The Big Bang Tourbillon SR_A by Samuel Ross

Hublot & Samuel Ross Make Magic Again: Introducing The Big Bang Tourbillon SR_A by Samuel Ross

Adrienne Faurote
By Adrienne Faurote October 30, 2023

Art, creativity, and design are an unending journey of evolution, where artists like Samuel Ross continually shape and reshape their creations. Dr. Samuel Ross, a visionary artist of our generation, breathes life into his creations much like living materials. His latest masterpiece, the Big Bang Tourbillon SR_A by Samuel Ross, exemplifies his dedication to precision, clarity, and choice within an industrial canvas.

Hublot & Samuel Ross Make Magic Again: Introducing The Big Bang Tourbillon SR_A by Samuel RossPhoto Credit: Courtesy of Hublot

Ross’s creative journey extends across various art forms, from painting and sculpture to industrial design and fashion. He has pioneered a unique design language, resulting in immersive collaborations with renowned brands. His latest venture, SR_A, reflects a millennial perspective on luxury goods, a natural evolution from his Hublot Design Prize win. Recognized for his talents, Ross has received numerous awards and accolades, leaving an indelible mark on brands like Dr. Martens, Mercedes-Benz, Nike, and Oakley.

Together with Hublot — a brand that has a decade-long love affair with art — Ross continues to push the boundaries. In 2020, their partnership with Ross embarked on a three-year engineering journey, resulting in the birth of the Big Bang Tourbillon SR_A. This collaboration was akin to sculpting living materials, constantly shaping and improving Ross’s thoughts.

Hublot & Samuel Ross Make Magic Again: Introducing The Big Bang Tourbillon SR_A by Samuel RossPhoto Credit: Courtesy of Hublot

Ross makes subtle yet impactful updates to the timepiece. To assert its industrial essence, Ross adorns all watch case components with shiny micro-blasted titanium, including a clasp with a rough laser-engraved Hublot logo. The crown is over-molded in gray rubber, enhancing the monochrome aesthetic. The tourbillon bridge adopts a neutral shade, harmonizing effortlessly with three smooth full rubber straps: black, white, or vibrant green.

Applying Ross’s artistic language to Hublot’s watchmaking is akin to his sculpture that marked the collaboration’s inception. It encapsulates materials in aerodynamic, striking shapes, imprinted with Nature’s sacred geometry, narrating 40 years of Hublot’s history. Ross embraces the perfect hexagonal pattern and expertly contrasts hyper-technical elements with traditional design, perfectly aligning with Hublot’s Art of Fusion.

Ross’s artistic vision mingles the sacred and industrial, organic and synthetic influences. The hexagonal honeycomb shape, found in the natural world, echoes the functionality of a watch. Crafted from polished, brushed, hammered, and perforated titanium plates, the watch is lightweight and ergonomic, designed for comfortable wrist-wearing.

Hublot & Samuel Ross Make Magic Again: Introducing The Big Bang Tourbillon SR_A by Samuel RossPhoto Credit: Courtesy of Hublot

The Big Bang Tourbillon SR_A is powered by the precise and technically advanced 282-component Manufacture HUB6035 caliber, beating at 3 Hz with a 72-hour power reserve. As with the first release, this iteration is produced in a limited edition of 50 pieces.

For Hublot CEO, Ricardo Guadalupe, the collaboration is only to get stronger: “What defines the true nature of a collaboration between an artist and a brand? It is bringing together the best of two worlds while deeply respecting and building on the true nature of two visions. The Big Bang Tourbillon Samuel Ross, launched in 2022, has ticked all the boxes of a successful and genuine collaboration, yet one in which Ross had left a powerful imprint through his aesthetic, functional and purposeful take on our watch, remaining true to who we are while shedding light from a different angle. His new iteration represents the next steps of a never-ending story demonstrating how creativity and engineering must never be taken for granted in consistently pushing existing boundaries to enhance our own creations,” he says.