A mere month after Swiss luxury watchmaker Hublot opened its first Las Vegas store at The Forum Shops at Caesars, the brand brought a second to the city.

Zenith has created a novel oscillator that guides the exceptional precision of Defy Lab, a watch the exhibits masterful mechanical performance.

Roger Dubuis has recently opened a pop-up boutique on Brighton Way, its second address in the US after its flagship store on Madison Avenue in New York.

It promises to be the fight of the century: Floyd Mayweather Jr., the undefeated, 12-time world boxing champion, will fight against UFC megastar Conor McGregor this Saturday at the T-Mobile Arena in Las Vegas, Nevada.

It doesn't happen too often, but it happened at a VIP cocktail party at the prestigious The Woodlands Country Club in Houston, Texas. Patrick Reed was announced to be the brand ambassador for Hublot, and he was wearing a Big Bang UNICO Titanium. However, this was not gifted to him by the brand, but part of his private collection, which truly reflects his passion for Hublot.

In the eve of the International Champions Cup soccer series, Swiss horologer Hublot welcomed brand partner Juventus at its 5th Avenue Boutique in New York.

Swiss luxury horologer Richard Mille named Australian actress Margot Robbie brand ambassador. Together, they are to develop a range of timepieces.

Omega gifted Speedmaster Moonwatch Professional Chronograph watches to the winners of the 2017 Stephen Hawking Medal for Science Communication to pioneer musician Jean-Michel Jarre, astrophysicist and author Neil deGrasse Tyson as well as the creators and cast of the hit series The Big Bang Theory.

Exactly a year from the start of FIFA World Cup 2018 in Russia, luxury horologer Hublot unveiled its new store in the historic Metropol building in Moscow.

Is there a slowdown in the watch industry? You wouldn't think so when you saw the new watches that the brands introduced during the SIHH. From complicated skeleton watches to understated dress watches, it was all there and everything in between. We picked out 10 favorites.

The ladies watches at Baselworld ranged from functional, elegant every day watches to elaborate Haute Joaillerie creations and everything in between. Selecting a top five among them is quite a challenge, but one we always like to tackle.

Continuing where we left off in Part I, these are the last of our ten favorite watches from this year's Baselworld watch fair!

A day prior to the start of the highly anticipated Canadian Grand Prix, the latest Hublot Big Bang Ferrari collection premiered in Montreal.

This has been a big year for retro-inspired divers. We thought we'd fill you in and share a handful of our favorites (so far).

Under the umbrella of haute horlogerie retailor Westime, a dozen of luxury watchmakers supported Arnold Schwarzenegger’s After-School All-Stars program.

TAG Heuer marked the 75th edition of the coveted Monaco Grand Prix at a celebration with friends and ambassadors in Monaco.