For decades, sapphire crystal was mainly used to cover the front, and in many cases also the back, of watches. Its high scratch resistance made it the perfect material for that. While not too difficult to process into small discs to protect the dial, crafting an entire watch case and more out of it, it an entirely different ball game. There the advantages that the material offers become a challenge. However, this hasn't stopped a few brands from going for full transparency and create breathtaking sapphire sensations.

Revealed last month as the first series-production High-Performance Hybrid from the pioneering luxury supercar company, the Artura is the product of more than half a century of McLaren’s racing and road-car experience and expertise.

After the Freak X Razzle Dazzle launch, Ulysse Nardin continues to impress as it introduces us to the Freak X Marquetry. This traditional and very demanding technique is usually executed in natural materials, such as wood, straw, and feathers. However, if there is one material that has had a profound impact on the (recent) history of Ulysse Nardin, it is silicium. The brand started using it as early as 2001 and has proven to be one of the trailblazers in the industry, bringing this technology and their watches to the next level. They now do the same with the art of marquetry as they launch the world's very first silicium marquetry watch.

CRESCERE- a custom superyacht concept design that pushes the boundaries of what's expected with large yachts.

Louis Vuitton is known as a brand that doesn't accept any compromises. This is what made it propel itself to the top of the luxury world, becoming the benchmark to which all others are measured. The brand has the same dedication in its timepiece collection. Here timeless style and refined movements go hand in hand with wearing comfort and user-friendliness. The Tambour Curve GMT Flying Tourbillon is the perfect example of this, by housing within the smooth lines of the iconic Tambour model, a most exquisite movement.

Hermès has always been a brand that feels very passionate about the metiers d'art. Many of their watches celebrate a great diversity of crafts. With that, Hermès is also playing a vital role in safekeeping these often rare forms of expertise for future generations. For their latest creation, the Slim d'Hermès La Source de Pégase, they give center stage to a mythical animal brought to life through engraving, miniature painting, and straw marquetry.

"Rolls-Royce Boat Tail challenges the notion of what a motor car is and creates a new definition of what a motor car means," said Alex Inne, Head of Rolls-Royce Coachbuild Design.

The days that the Aquanaut collection stood in the shadow of its famous sibling, the Nautilus, have been long gone. With its powerful yet elegant lines, the Aquanaut acquired many fans, and Patek Philippe delighted them recently with new additions to the collection.

In the high-tech world of Richard Mille, beauty and innovation go hand in hand. This is proven once more by two new tourbillons, RM 74-01 and RM 74-02, which combine a manufacture automatic tourbillon movement with a luscious tonneau-shaped case made of innovative materials.

The American 1921 is without a doubt one of the most charismatic watches ever made. With its square case, the crown on the top left corner, and a dial turned half a quarter to the left, it is unlike any other watch. Like no other timepiece, it represents the Roaring Twenties yet hasn't lost any of its appeal a century later. To mark this unique anniversary, Vacheron Constantin has taken upon itself to make a faithful recreation of the original American 1921. The brand only made 24 of them in their year of launch, of which one resides in Vacheron Constantin's private collection.

For over 17 years, IWC has enjoyed a very fruitful partnership with Mercedes-AMG. One of the reasons they work so well together is because the DNA of both companies is so aligned. Unique is also that the collaboration includes not only the road cars but also the Formula 1 car of Mercedes-AMG. In reigning world champion Lewis Hamilton has IWC also found a natural ambassador that wears their watches with the same flair and passion as he drives. To continue this legacy, IWC is launching the Pilot's Watch Chronograph Edition "AMG."

Oceanco, Pininfarina and Lateral have joined forces to recalibrate yacht design with KAIROS.

Gemstone set Daytona's made from precious metal are nothing new today, but in the 1980s, it was quite trailblazing for Rolex to offer its sports models in such a configuration. When you like that, it doesn't get much better than this Ref. 6269 "Le Hibou Grand-Duc." Made for the French market, it features on the caseback the French import marks and Rolex France's logo. Its name, meaning "the owl Grand Duke" is also inspired by the image shown in the French import mark.

For decades Jaeger-LeCoultre has been known as the watchmakers' watchmaker. The reason behind this is that its movements, and they have made over 1200 different calibers to date, are so good that they also supplied them to some of the greatest names in the watchworld, such as Cartier, Audemars Piguet, and Van Cleef & Arpels. One field in which they excel in particular is that of grande complications. In this, Jaeger-LeCoultre likes to challenge itself, as they did this year with the Reverso Hybris Mechanica Calibre 185.

When you say Zenith to a watch enthusiast, he or she cannot help but immediately think of El Primero. This automatic chronograph movement was groundbreaking when launched in 1969, but as Zenith has continued developing it, it is still as enticing today. Because of that is has become one of the gold standards for chronograph movements. It was even for years good enough for Rolex to power its iconic Daytona before they developed a chronograph movement of its own. Earlier this year, Zenith launched the new Chronomaster Sport, a watch that seems to go head-to-head with exactly the Daytona. Until now, it was only available in stainless steel, but that changes with the launch of the pink gold model.

Hublot has quite a reputation to uphold when it comes to supporting great causes with exclusive limited editions. They continue this tradition by renewing their commitment to SORAI - Save Our Rhino Africa India. This great cause, founded by Kevin Pietersen, is committed to protecting the rhino population. This is unfortunately much needed as the rhino is well on its way towards extinction. SORAI helps by supporting Care for Wild, the largest rhino sanctuary in the world, focusing on rescuing, rehabilitating, and releasing rhinos orphaned by poaching.