Together with Porsche, TAG Heuer has unveiled a new timepiece: the TAG Heuer Connected Calibre E4 Porsche Edition.

TAG Heuer has just released a limited-edition TAG Heuer Monaco with a purple dial, making purple the official color trend of the summer.

TAG Heuer has announced Jacob Elordi as the new ambassador and launched a special edition Monaco timepiece — just in time for the Monaco Grand Prix.

TAG Heuer presents Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna.

Today, 50 years after its debut, DOXA is launching a new edition of the iconic DOX Army Watch in exclusive collaboration with Watches of Switzerland.

TAG Heuer introduces the latest iteration of its popular Golf Edition watch, filled with spectacular new features like Drive Shot Tracking.

TAG Heuer is taking over the Jungle Plaza in Miami Design District — steps away from their Design District boutique — during F1 in Miami.

From the return of an iconic timepiece to collaboration pieces, TAG Heuer's newest offerings will have every watch enthusiast smiling from ear to ear.

Tag Heuer launches a new generation of Connected watches with two models: the Connected Calibre E4, which comes in two different sizes.

At the LVMH Watch Week, TAG Heuer is expanding its collection with the exciting Aquaracer Professional 200. This is an important model for the brand, as TAG Heuer CEO Frédéric Arnault puts it; "The Aquaracer is every bit as much a TAG Heuer signature as Carrera or Monaco. Its codes and the philosophy behind it were defined decades ago and continue to be as relevant and exciting as ever, particularly in this season of new beginnings and new journeys. The Aquaracer Professional 200 is a companion for a fast-paced, unforgettable life full of adventure and achievement, a life lived beyond the edge."

Green dials look surprisingly good on a great variety of watches, including the iconic TAG Heuer Monaco. The brand launched a limited edition of this model to commemorate its partnership with the prestigious Grand Prix de Monaco Historique last year. At this unique event, old race cars will battle each other on the streets of the city that gave its name to this well-known watch model.

(TAG) Heuer's heritage in the field of chronographs not only runs deep but also goes back for more than a century. Already around 1880, the firm was making this complication, and this rare single button Ref.2403 from about 1930 shows that they were also among the first to introduce it in wristwatches. What makes this watch even more remarkable is the refinement with which it is made.

The pandemic has not slowed down the development of new watches. Also this year, many brands launched new creations, proving that creativity and technical advancement has not been halted. It also seems that particularly this year, more time was taken to reexamine one's strengths and make new models that truly represent the brand's DNA. This resulted in captivating watches that represent, yet also defy, time, like the following;

Tag Heuer and Miami Heat superstar Jimmy Butler unveil the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon in Miami.

Only Watch has always been a charity with a unique approach. They fund research to find a cure for Duchenne Muscular Dystrophy by organizing a biennial auction for which the world's leading watch manufacturers donate a piece unique. This weekend, Christie's auctioned the 53 creations in a packed Palexpo in Geneva, raising CHF 30 million, over 32 million US dollars.

Ryan Gosling needs no introduction. The multi-talent actor started acting at a very early age on Disney Channel's "The Mickey Mouse Club," which also launched the career of Justin Timberlake, Christina Aguilera, and Britney Spears among others. While already making his mark in several (independent) movies, it was the romantic movie "The Notebook" that made him a household name in 2004. Since then, his star has only been rising, as he continues to show his versatility in a large number of roles. Over the years, he has won numerous awards, including a Golden Globe for Best Actor, for his performance in the romantic musical "La La Land." Now he teams up with TAG Heuer, serving as their brand ambassador.