In the wake of this week’s news that China is banning ads for luxury gifts, including watches, TAG Heuer are reportedly hedging their bets by looking to a different growing market: India. Jean-Christophe Babin, the president and CEO of the Swiss watchmaker, says TAG Heuer’s investment in the Indian market will help the company forestall the […]

We can all point to various watches which claim automobile or racing heritage. Most of the time, the result is practically indistinguishable from any other watch, employing only minor design cues such as an automaker’s logo on the dial or case. But what about those few manufacturers that have decided to go that extra mile […]

Check out Haute Time’s exclusive interview with CEO of Oracle Racing and four time America Cup winner, Russell Coutts. The racing legend opens up about the Tag Heuer Aqua Racer watch he is wearing and why it’s ideal for his sailing lifestyle. Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime.

Last week, the iconic Cullman Hall of the Universe on New York’s Central Park West was the backdrop for a glamorous, celebrity-infused charity drive by Swiss haute horlogerie house Tag Heuer. Hollywood heavyweights Leonardo DiCaprio and Cameron Diaz, both of whom are Tag Heuer brand ambassadors, were on hand to bring attention to the company’s good cause. The elite […]

Today’s selection for Haute Time’s Watch of the Day is the Carrera MikrotourbillonS by TAG Heuer. Known as the “world’s fastest tourbillon”, this timepiece is the first tourbillon to feature a 1/100th of a second chronograph that can be started and stopped. It is also the first Tourbillon chronograph capable of of certification level precision […]

In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton’s position as the company’s brand ambassador is under review. Babin’s comments come on the heels of news that Hamilton has ended his 14-year relationship with automotive company McLaren Racing. Hamilton, who […]

Last night, the Park Avenue Armory was filled with luxury watch lovers and CEOs alike. For its second year the TimeCrafters Exhibition welcomes brands like Richard Mille, Omenga, Hublot, Girard Perregaux, Chopard, Bvlgari, Breguet, and Audemars Piguet to the city to showcase their fine craftesmenship and iconic pieces. Skilled watchmakers worked on rare pieces right […]

Millions of tourists visit Switzerland every year for its famous Alpine ski resorts and five-star spas on pristine lakes, but watch lovers know another Switzerland that combines the thrill of horological discovery with breathtaking scenery. Instead of the resorts and casinos of Lugano or the glamour and excitement of St. Moritz and Gstaad, they are […]

Having only recently showcased its virtuosity at producing intricate tourbillons, Tag Heuer has come out with a technical tour-de-force to exhibit its new know-how, called the MikroTourbillonS double-tourbillon chronograph. The watch is housed in a 45 mm Carrera style case forged from rose gold and fortified by a rare, anti-corrosive metal called  black Tantalum. Mounted […]

The 1971 Steve McQueen film Le Mans may not have grossed very much in the United States, but a watch worn by McQueen in the film brought in a whopping $799,500 during an auction at Profiles in History yesterday. The 1970 Tag Heuer Monaco was personally selected by McQueen for his endurance-racer character Mike Delaney, […]

LVMH group announced healthy profits this week, despite the troubled European economy and faltering Chinese housing market. Revenues for the first half of 2012 topped 13 billion euros, up 26% compared to the first half of 2011. According to LVMH Chairman and CEO Bernard Arnault, sales across all 60 of the conglomerate’s subsidiaries contributed to this […]

TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month. Two uncaged tourbillons, built in-house by TAG Heuer, regulate the movements of the watch and the chronograph. The watch is housed in a 45 mm Carrera case of rose gold accented by black tantalum, which […]

In rags-to-riches stories, a question often posed is, “What’s the first thing you bought?” For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first acting paycheck. Little did she know she would eventually become an ambassador for the luxury watch company. “I decided to become the ambassador for Tag […]

When Swiss rival Swatch cut supply lines, Tag Heuer made the announcement that the brand would be sourcing parts from Japanese manufacturer Seiko. The change, the Watchmaker states, would not harm the prized “Swiss made” tag. Swatch, which has been the main supplier for the Swiss watch industry for decades, has sent watch companies searching […]

“Miami is always one of our top markets, but Aventura Mall specifically is such a destination, with both domestic and international visitors,” said Alyssa Mischon, Vice President of Strategic Planning for TAG Heuer North America, as she gives Haute Time a tour of the brand’s new Aventura outpost, making this the second TAG Heuer boutique location in […]

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. […]