Farewell, Breaking Bad: Walter White’s TAG Heuer Monaco Calibre 12 Automatic Chronograph 39mm

Our spoiler-free send-off to Walter White's blue TAG Heuer Monaco Calibre 12 Automatic Chronograph 39mm...

By Adrienne Faurote

TAG Heuer Celebrates Oracle Team USA Win at America’s Cup

The Swiss watchmaker is celebrating the victory of their partner at the 34th America's Cup...

Best Auto-Related Watches of 2013

We rounded up this year's best luxury auto-inspired watches, with unique pieces from Breitling, Hublot, IWC Schaffhausen, Jaeger-LeCoultre and TAG Heuer...

TAG Heuer Unveils MERIDIIST Smartphone

Leave it to the world of haute horlogerie to bring luxury to the world of smartphones. This summer luxury watchmaker TAG Heuer unveiled the MERIDIIST, which the manufacture has dubbed a ‘communication instrument of the international elite’. The MERIDIIST combines the high-end classic design and finishes of a TAG Heuer timepiece, the finest materials of […]

Close Up: TAG Heuer 2013 Carrera Calibre 1887 Chronograph Jack Heuer Edition

Today we're taking a close up look at TAG Heuer's 2013 Carrera Calibre 1887 Jack Heuer Edition Chronograph...

LVMH Journées Particulières Puts Spotlight on Watchmakers

This weekend luxury conglomerate LVMH offered a rare glimpse into the world of watch manufactures...

TAG Heuer Bolsters Monaco F1 Partnership With Three New Watches

Luxury watchmaker TAG Heuer is continuing its partnership with the Automobile Club de Monaco (ACM), the group which organizes the prestigious Monaco F1 Grand Prix. TAG Heuer originally teamed up with the ACM in 2011 when they signed an historic agreement making the Swiss brand the ACM’s Official Watch. TAG Heuer has deep ties to […]

Leonardo DiCaprio and Cameron Diaz Help TAG Heuer Celebrate Monaco Grand Prix

This past weekend Leonardo DiCaprio and Cameron Diaz joined luxury watchmaker TAG Heuer in Monte Carlo at the 2013 Monaco Grand Prix celebration. The Hollywood superstars joined F1 racing legends and HSH Prince Albert of Monaco to celebrate TAG Heuer’s ongoing partnership with the ACM and the Monaco Grand Prix at the 71st running of […]

Throwback Thursday: 50 years of the TAG Heuer Carrera

Authenticity – the ability to claim a heritage in one area of specialty – is the secret weapon of today’s top watch brands. For TAG Heuer, the substance behind its position as a leading brand lies in its heritage as a sports watch company. This year, it celebrates 50 years of the TAG Carrera, the […]

LVMH Appoint Stéphane Linder CEO of TAG Heuer

Luxury conglomerate LVMH has officially found a new CEO for their company TAG Heuer. Stéphane Linder was appointed to the top job earlier today, replacing Jean-Christophe Babin who headed to Bulgari. Linder, who is currently the VP of Sales North America for TAG Heuer, will take over the job effective June 1. Linder, who was […]

TAG Heuer Honors the Carrera at Baselworld

This is the year of the Carrera at TAG Heuer, as it celebrates the 50th anniversary of the brand’s iconic chronograph. The watch was created in 1963 by Jack Heuer, himself a brand icon, who retires this year as honorary chairman. To mark his retirement, as well as the anniversary, Heuer created a modern limited […]

Leonardo DiCaprio Spotted Wearing TAG Heuer Carrera

This week Leonardo DiCaprio wore a TAG Heuer Carrera 1887 Rose Gold on the red carpet. The actor looked dapper while attending the premiere of the highly-anticipated movie The Great Gatsby at the Plaza Hotel in New York City.

LVMH Look to Expand Stake in Indian Watch Market

Luxury conglomerate LVMH are looking to increase their stake in the multi-billion dollar watch industry by expanding their presence in the Indian market. Louis Vuitton Moët Hennessy (which owns Tag Heuer, Hublot, Zenith, and Bulgari) are looking to increase growth in the watch and jewellery segments, with plans to open eight new boutiques across India. Franck […]

Tag Heuer Enter the Luxury Smartphone Market With Racer Prestige Gold

Last month we told you about the Vertu Ti, a $10,000 smartphone popular with luxury watch collectors. Today, we’re bringing the two worlds together with a look at watchmaker TAG Heuer’s new Racer Prestige Gold, an Android phone that is a powerful luxury communication tool. Like their timepieces, TAG Heuer’s Racer is made in Switzerland, with the […]

Celebrating 50 Years of the TAG Heuer Carrera Watch with Jack Heuer in New York

Last night in New York, CARRERA creator and Honorary TAG Heuer Chairman Jack Heuer took to the podium to talk about 50 years of the TAG Heuer Carrera watch. Watch lovers and TAG fans congratulated Heuer on not only the success of the brand collaboration, but on his upcoming retirement from the company founded by […]

Sacha Baron Cohen Spotted Wearing TAG Heuer LINK Day-Date

Actor Sacha Baron Cohen was spotted onstage at the Oscars with his Les Misérables costars Russell Crowe and Helena Bonham Carter. During their performance (which earned the actors a standing ovation), Cohen wore the TAG Heuer LINK Day-Date timepiece. Photo courtesy TAG Heuer.  

TAG Heuer and McLaren Announce Bigger, Stronger Partnership

While the watch world is focused on the upcoming Baselworld 2013, the luxury auto world has been busy with the Geneva Motor Show. However, this week the two worlds came together during the 83rd annual car show, when Jean-Christophe Babin, the President and CEO of TAG Heuer, joined Ron Dennis, the Executive Chairman of the McLaren Group, […]