The COVID-19 pandemic hits many communities around the world and in the United States very hard. Next to the virus itself, is also the economic fallout that came in its wake devastating for many. While fighting the virus is essential, as is caring for those who are now in immediate need, so is supporting our economy. It is vital that when we come out on the other side, we still have a strong foundation on which we can build once again our prosperity. Working to achieve all that is challenging by itself, yet for Parmigiani, it formed the inspiration to develop in record time its "Helping Heroes" program for North America.

Technically challenging and aesthetically daring, Parmigiani has ever since it was founded in 1996, shown a passion for combining both. This is especially true for the new Tonda 1950 Double Rainbow Flying Tourbillon. The watch is powered by caliber PF517, a movement that not only impresses with its complications but also with its finish. It has a height of 3.4mm, which is very thin, considering that it is not only equipped with a flying tourbillon but also features automatic winding. Creating such a movement in-house is something that Parmigiani only achieve because it is a fully vertically integrated manufacture.

Creating a contemporary classic is by no means an easy task, as these words combined are, to begin with, a contradiction. That doesn't mean that it cannot be done, as proven by Parmigiani when they launched the Tonda Chronor Anniversaire. This watch was a landmark creation for the brand, with which it also marked its 20th anniversary. It features an integrated split-seconds chronograph movement with a large date complication added as well. Two column wheels control the chronograph's actions, and because the movement runs at 36,000 vph, it makes it possible to measure the passing of time with an accuracy of 1/10th of a second.

The standard shape for pocket watches was round; therefore, when the progression to wristwatches started taking hold, it was only natural for wristwatches to follow the familiar silhouette. However, Louis Cartier was not a man to follow norms and made a name for himself and his family’s business by championing non-round watch designs, also known as “shaped watches.” Hot on the heels of the square watch made for Alberto Santos Dumont in 1904, Cartier debuted the Tonneau watch in 1906. Named after the French word for “barrel,” tonneau-shaped watches have long since been adopted by other brands.

Subtle changes can sometimes result in a dramatically different result. This is most certainly the case with the new Kalpagraphe ADLC from Parmigiani. You can take this quite literally as both the two new models feature a case with a black coating of Amorphous Diamond-like Carbon, better known as their acronym ADLC. This coating has quite a few advantages, and one of them is that it is very hard. This means that it is very scratch-resistant, but the unique thing about ADLC is that it combines this quality with being highly elastic as well. As a result, it will not chip off, but it can also be smoothly applied to a watch case, even those with a more complex shape.

Parmigiani is a brand that to the real watch connoisseurs needs no introduction. It is to them that even other esteemed brands turn when they need a complicated historic piece restored. This is firmly inserted in the DNA of the company. Long before Michel Parmigiani founded the brand that bears his name, he had already obtained the reputation of being able to carry out the most complex, and sometimes even near impossible, restorations with success. On that knowledge, he built a brand of his own. It was in July 2018 that Davide Traxler was appointed CEO of Parmigiani, further strengthening the company’s Executive Committee.

The perpetual calendar complication has been around for several centuries and it is still going strong. In fact, most of the best luxury watch brands have perpetual calendar watches within their current collections and continuously offer new iterations. It’s easy to see the appeal of perpetual calendar timepieces; not only are they high-complication watches that flaunt the mechanical mastery of brands that make them but they also offer real-life practicality.

Michel Parmigiani, the founding father of the brand that bears his name, started his career restoring watches. Over the years he has worked on the rarest and most amazing clocks, pocket- and wristwatches ever created. This has given him a great understanding of movements, decoration techniques as well as design. In 1997 he brought all this experience together, founded his brand and designed, build and launched the Toric.

From every aspect, the mechanical watch is an obsolete instrument, yet we continue to have a love affair with it. It is, therefore, a passion that drives the industry and that is also clear when you look at the creations of many of the exhibitors at de SIHH. Because of that passion, they went above and beyond to create movements, complications, finishes and decorations that were not possible before, or continue a tradition that is often almost forgotten.

Some watches are just too cool for school! This most certainly includes the Parmigiani Pershing Chronograph, which was the result of the partnership between the two brands that started in 2009.

Luxury watch manufacturer Parmigiani Fleurier strengthens its partnership with the luxury supercar brand Bugatti in the Type 390 timepiece.

Parmigiani created a custom version of the Type 390 that adopts the aesthetics of the Bugatti Chiron unveiled at the Geneva International Motor Show

An inside look at the four-day Watches & Wonders event, which made its American debut for the first time ever, choosing Miami as its venue.

At SIHH 2018, Parmigiani unveiled Kalpa Chrono And Kalparisma watches creative designs, exceptional materials and innovative movements .

Christmas is around the corner, and while many of you are probably hoping to find a new watch under the tree, that is up to Santa. Of course, you can wear any watch on the holiday, but some seem to be just that more appropriate, like these five amazing watches!

Just a few weeks ago, the Tonda Chronor Anniversaire won the chronograph category of the 2017 GPHG, securing a double win for Parmigiani as the Toric Hemisphères Rétrograde brought home the prize for best travel time watch. For us an excellent excuse to have a closer look at the watch with which Parmigiani celebrated their 20th anniversary.