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Bulgari

A Roman jeweller founded in 1884 that became the most serious ultra-thin watchmaker in Switzerland. Haute Time has covered every Octo Finissimo record and every Serpenti since 2006.
158Stories published
1884Maison founded
5Current collections
Bulgari Octo Finissimo ultra-thin titanium watch
The Answer
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Bulgari is an Italian luxury house founded in Rome in 1884 by the Greek silversmith Sotirio Bulgari, and part of LVMH since 2011. Its watchmaking is centred on the Octo Finissimo, Serpenti, Bulgari Bulgari, Divas' Dream and Aluminium collections, produced in Swiss manufactures at Neuchatel and Le Sentier. Since 2014 Bulgari has set a series of world records for the thinnest mechanical watches, including the Octo Finissimo Ultra at 1.80mm in 2022 and the Ultra COSC at 1.70mm in 2024.

BulgariFounded 1884RomeLVMHOcto FinissimoSerpentiUltra-ThinBulgari Bulgari

The Collection

Octo Finissimo
Ultra-thin · 40mm
Cal. BVL 138
Octo Roma
Contemporary · 41mm
Cal. BVL 191
Serpenti
Jewellery · wrap
Quartz / Cal. BVL 150
Bulgari Bulgari
Classical · 33-41mm
Cal. BVL 191
Aluminium
Sport · 40-41mm
Cal. BVL 191

Latest Bulgari Coverage

All 158 Stories ›
News

Bvlgari Reimagines Its Aiguille d’Or–Winning Perpetual Calendar in Blue

By Adrienne Faurote · July 13, 2026
News

Your Concise Guide to Integrated Bracelet Watches

By Andre Frois · June 30, 2026
News

Missing, Ultra-Rare Watches Appear at Auction

By Andre Frois · May 27, 2026
Events

Bulgari’s New Octo Finissimo and Serpenti Timepieces Shine at Watches and Wonders 2026

By Andre Frois · April 13, 2026
News

The Best Chinese New Year–Themed Watches of 2026 (Part 2)

By Andre Frois · February 11, 2026
News

The Best New Watches Unveiled at Dubai Watch Week

By Andre Frois · November 21, 2025
All 158 Bulgari Stories

Milestones

1884
Sotirio Bulgari opens his first shop in Rome.
1975
The Bulgari Roma watch puts the brand name on the bezel and becomes the Bulgari Bulgari.
2014
The Octo Finissimo begins a decade-long run of ultra-thin world records.
2024
The Octo Finissimo Ultra COSC reaches 1.70mm - the thinnest mechanical watch ever made.

Frequently Asked

Is Bulgari a real watch manufacture or a jeweller that outsources?
A real manufacture. Bulgari makes movements and cases in Switzerland at Neuchatel and Le Sentier, and its ultra-thin calibres - the BVL 138 among them - are developed and assembled in-house. It also owns high-end movement and case makers acquired in the 2000s.
What is the thinnest Bulgari watch?
The Octo Finissimo Ultra COSC, at 1.70mm, introduced in 2024. It follows the 1.80mm Ultra of 2022 and is the thinnest mechanical wristwatch ever produced.
What is the Serpenti?
Bulgari's snake motif, in production since the 1940s, worn as a coiled Tubogas bracelet watch. It is the house's signature jewellery watch and its most recognisable design.
Where can I read Bulgari reviews from a watch publication?
Haute Time has published more than 100 Bulgari stories since 2006, covering the Octo Finissimo records, Serpenti launches and Bulgari high jewellery.
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