Basel World 2012 Day 1 With The Zenith Team And Arnold Schwarzenegger

My first stop of the day was to check out my good friend Alain Huy at Zenith. They have an amazing location at Basel World and I am very impressed with the new watches that are coming to the market. It was a improtu meeting. I just came in and he showed me some cool stuff they plan to bring on the market.

One watch was so big, Arnold Schwarzenegger loved it and top dealer in LA wanted to buy all 250 watches for US distribution, as this is going to be a show piece. I was more impressed with the tourbillon watch in rose gold for only $65k, an amazing piece for its value.

As I was sitting having a espresso with Alain, I got to see my good friend CEO Jean-Frédéric Dufour. Last year we had a private dinner with 15 Haute Living VIP’s last year at STK and was honored when he called me the ultimate connector. I also got to meet the Switzerland marketing and communications Juliette North and educate her about Haute Living.

It was great meeting and catching up on old friends. Love the watches and glad to see them doing some great things at Zenith. Haute Living has always been a huge fan of the brand.

Arnold photo: Zenith.com

Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.