OMEGA Launches Seamaster Planet Ocean Collection at SLS South Beach

Last night, while Collins Avenue was flooded with international visitors in town for Mercedes-Benz Fashion Week Swim, the SLS South Beach hosted one of the most well-attended soirees of the night.

Luxury Swiss watch brand OMEGA held a cocktail party at the new hotel in celebration of its Planet Ocean timepiece collection. Omega’s Seamaster Planet Ocean series pays homage to Omega’s dive watch heritage and combines state-of-the-art technology with contemporary style, creating a dive watch that is entirely new, innovative and that has since become a modern classic.

Notable guests including Chris Bosh and wife Adrienne, and former Real Housewives of Miami star, Larsa Pippen, are amongst the attendees who were given a Pura Vida bracelet at the end of the evening. Each of these bracelets provides full time jobs for local artisans in Costa Rica.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.