OMEGA House is Haven for London Games VIPs

As the Official Timekeeper of the London 2012 Olympic Games, OMEGA will host an exclusive residence for members and guests to see and be seen.

Nestled in the heart of Soho, OMEGA House is a storied Georgian townhouse that usually houses homeless philanthropy support group St. Barnabas Charity and its staff. As well as a luxe getaway from the chaos of the games, VIPs are offered this space to have business meetings, lounge with friends and watch the games on a big screen television in the Olympic Garden.

Celebrity guests expected include OMEGA brand ambassadors Nicole Kidman and Buzz Aldrin.

“We are delighted that we were able to secure this historic building in Soho,” OMEGA President Stephen Urquhart said. “It is an ideal place to greet old friends and meet new ones in an appealing, comfortable environment. It will also give our guests a chance to re-energize between Olympic events and really will be the House of OMEGA.”

The luxurious house will be open from July 27 through August 12.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.