Exclusive: See the IWC Clock Inside the Mercedes-Benz S63 AMG

Last week Haute Time got an exclusive look at the new Mercedes-Benz S63 AMG at the Quail Motorsport Gathering. This is the first time the car was shown in the US, so we were very excited Haute Time got this exclusive look inside.

Although it is a beauty, as a watch enthusiast the highlight was not the engine signed by AMG, nor the custom leather interior, or any of the other countless perks of the S63 AMG. Instead, the highlight was the beautiful clock inside the car, a result of Mercedes-Benz’s partnership with IWC Schaffhausen.

IWC is the Official Engineering Partner of the MERCEDES AMG PETRONAS Formula OneTM Team (and they also count F1 superstar Lewis Hamilton as their brand ambassador). When they announced the news at SIHH, we saw the new Ingenieur collection, which was inspired by IWC’s budding relationship with F1. So to see an IWC timepiece inside the S63 AMG was really a great moment. This is a great partnership between two luxury brands that we hope to see continue for a long time.

Photos by Seth Semilof.

Seth Semilof

Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site. His love of watches began with the TAG Heuer he received for his Bar Mitzvah and has never let up. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He and Hotchandani curate the site personally, hand-selecting every story that goes live, and Semilof spotlights the most sought-after brands through his interviews with their CEOs and presidents.