Hermès Collaborate With Toyo Ito on Conceptual BaselWorld Pavilion

An itinerant wooden vessel bedecked in greenery. That’s how Hermès have described their pavilion at BaselWorld 2013, which the luxury French fashion house created in collaboration with Toyo Ito. The Japanese architect, who is famous for his conceptual designs, is one of the most influential contemporary architects in the world.

Hermès has described their BaselWorld stand as a shared, environmentally aware approach, with an emphasis on the value of expertise. The iconic French fashion house is presenting its new watchmaking creations at the pavilion.

If you’re in Basel now, check out this unique stand yourself at Hall 1.1 – Stand B55.

Photo credit: Iwan Baan. Photos via Hermès. 

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.