Bulgari’s New Octo Finissimo and Serpenti Timepieces Shine at Watches and Wonders 2026

At Watches and Wonders 2026, Bulgari’s booth proved impossible to walk past. Guests were drawn in by a striking 37mm Octo Finissimo, featuring a reimagined platinum execution of the world’s thinnest tourbillon, as well as bold new Serpenti creations adorned with studs and electrified by vibrant colors.

“It is with renewed enthusiasm that we participate for the second consecutive year in Watches and Wonders, an essential event to express the unique duality of our Maison, as both a jeweler and a watchmaker,” shared Jean-Christophe Babin, CEO of both Bulgari and LVMH Watches.

“Our ‘creative passion’ nourishes us, pushing us to explore new horizons and redefine the codes of watchmaking and jewelry, as proven by our audacious creations and our incessant quest for innovation.”

This spirit of innovation was palpable across the novelties, from the multi-record-setting Octo Finissimo, now interpreted in 37mm titanium and yellow gold, to the Serpenti Aeterna, unveiled in yellow gold for the very first time.

Bulgari Octo Finissimo 37mm

Since its debut in 2014, the Octo Finissimo has repeatedly captured the world’s attention by setting impressive records in ultra-thinness, including the world’s thinnest minute repeater in 2016 and the Aiguille d’Or-winning world’s thinnest perpetual calendar in 2021.

The latest iteration of this highly sought-after grail watch arrives in 37mm sandblasted titanium (ref. 104089), satin-polished titanium (ref. 104351) and satin-polished yellow gold (ref. 104120), with dials in matching metal.

The new BVF 100, which was developed based on recent Piccolissimo and Solotempo ladies’ movements to fit the new 37mm case size, is 0.12mm thicker than that of the 40mm Octo Finissimo’s movement. However, the new caliber has achieved a 20% reduction in volume and weighs just 65g.

Boasting 72 hours of autonomy, it is decorated with radiating Côtes de Genève and perlage finishing, and is wound by a micro-rotor that measures just 2.35mm in height and 31mm across.

This new generation of Octo Finissimos arrive on a push-button bracelet that features a new screw-fastening system.

Rounding off this quartet is the new 37mm Octo Finissimo minute repeater (ref. 104250) with sandblasted titanium case and in-house BVL 362 movement.

“The Octo Finissimo 37 is, for us, a reimagined blank canvas,” divulged Bvlgari’s Product Creation Executive Director, Fabrizio Buonamassa Stigliani.

“By reducing its diameter, we have created a space where creativity expresses itself in its purest forms. It’s the expression of continuous innovation where every detail is an opportunity to reimagine watchmaking.”

Bulgari Octo Finissimo Ultra Tourbillon Platinum

The 10^th world record set by the Octo Finissimo series is still held by the Octo Finissimo Ultra Tourbillon, which at 1.85mm is still the thinnest tourbillon watch ever made. Its flying tourbillon is powered by the manually wound BVF 900 caliber with 42-hour power reserve.

The winner of the 2025 GPHG Tourbillon Watch Prize has returned as a highly limited run of 10 examples in platinum (ref. 104344).

Within its 40mm satin-polished platinum case, its wonderfully openworked dial has been distinguished with a cool touch of blue.

Serpenti Tubogas Studs Capsule

The reimagined Serpenti Tubogas harks back to the 1970s when Bulgari dared to marry gold and steel—a first in the realm of high jewelry. Lavished with diamonds, precious stones and mother-of-pearl, then contrasted by punk-era studs, this iconic accessory returns in four variants.

The refs. 104301 and 104347 feature a 35mm steel case with yellow gold bezel set with 38 brilliant-cut diamonds, in 135mm and 145mm wrist sizes respectively. They each feature a yellow gold crown set with a cabochon-cut pink rubellite, and a white mother-of-pearl dial, while their steel bracelets are decorated with five yellow gold studs each.

The ref. 104302 has a similar case and crown, but its dial is fashioned from carnelian stone and its bracelet is set with 60 brilliant-cut diamonds.

The refs. 104340 and 104346 (135mm and 145mm, respectively) feature a steel and rose gold case, paired with sodalite dial. The dial is set with 38 brilliant-cut diamonds, while the steel and rose gold bracelet is set with 60.

Last but not least, the refs. 104360 and 104361 (135mm and 145mm, respectively) arrive in 35mm steel cases with yellow gold bezels set with 38 brilliant-cut diamonds each, and their dials are spellbinding malachite.

“With the Serpenti Tubogas Studs Capsule collection, we once again affirm Bvlgari’s daring vision in watchmaking. This is not merely a watch, but a masterpiece where jewelry and industrial design converge, fusing gold and steel in a distinctive ‘Gold & Steel’ aesthetic,” remarked Jonathan Brinbaum, Managing Director of Bvlgari Watches.

“We have reinterpreted the stud, an icon from our archives, to add it to the Tubogas bracelet, thereby creating a perfect harmony between tradition and modernity. This demonstrates our unique savoir-faire, where every technical detail and every aesthetic choice contribute to making the Serpenti Tubogas Studs Capsule a charismatic signature of contemporary watchmaking, capable of telling a story and projecting into the future.”

Serpenti Aeterna

The Serpenti Aeterna too made a dazzling comeback, including the first-ever yellow gold interpretation of the icon. The ref. 104312’s 24mm rose gold case has a crown set with diamonds and a sapphire. Its dial too is paved with diamonds and its kaleidoscopic bracelet is set with 493 round brilliant-cut diamonds, along with 122 rubellite, amethyst, topaz, emerald, citrine, pink sapphire, tanzanite, paraiba, tsavorite, spessartite, pink tourmaline, aquamarine, blue sapphire and peridot stones.

The twin refs. 104341 and 104352 in 145mm and 155mm each feature a 24mm yellow gold case, diamond set crown, white mother-of-pearl dial with yellow gold-plated hands, and yellow gold bracelet set with 68 round brilliant-cut diamonds.

These novelties necessitated 225 hours of development, each required 185 hours of stone selection and preparation, and more than 60 hours of setting.

Bulgari’s show-stopping foray at Watches and Wonders 2026 was also headlined by Datamatrix—the maison’s proprietary blockchain technology, which comprises codes engraved on the back of every Bulgari timepiece that ensure authenticity, traceability and integrity.