Last evening, Wednesday, September 8th, luxury Swiss watchmaker Vacheron Constantin opened NYFW with a start-studded event, celebrating a striking new Flagship Boutique at 28 East 57th Street, ushering in a new era for the brand.

They are every collector's dream, yet the challenges to obtaining them are daunting, a chronograph made for one of the premier squadrons of the U.S. Navy. As one of the most premier makers of pilot's watches, IWC holds since 2018 the license to create timepieces for all U.S. Navy and Marine Corps squadrons. These unique watches are among the rarest, as only a very limited number of them are made, and they are only available for those who are serving or have served at the particular squadron. Now, IWC is making the dreams of, at least some, watch collectors come true as they launch a squadron of their own, with three chronographs inspired by the collaboration with iconic squadrons.

In the 1980s, TAG Heuer introduced a new divers watch. This was by itself not so surprising as the brand has been doing that for quite some time. However, this watch was different because the entire dial was coated with luminous material to ensure superb legibility underwater. While this cool feature received a warm welcome from professional and amateur divers alike, even people who didn't dive at all were taken by it. The watch quickly reached the status of an icon, and today TAG Heuer is introducing a watch to continue that legacy.

Diamonds can add something to a watch, but how much depends significantly on their setting. They can merely serve as a precious element, or they can elevate the entire timepiece to a higher level altogether. An excellent example of the latter is Breguet's latest addition to their collection, the Tradition 7035. Here the diamonds are quite literally integrated into the design of the watch, creating a sparkling symbiosis of precious stones with mechanical excellence.

Humor me: Let’s go back in time a beat. It’s just a few days before summer begins, and Aaron Rodgers is hanging out on Billionaire’s Beach in Malibu, living his best life. The 37-year-old reigning NFL MVP and Super Bowl XLV champion (and Super Bowl XLV MVP, incidentally) has the easy smile and quick laugh of a man who’s at peace with himself and his place in life. There is zero indication that, behind the easy façade, his fate with his team of 15 years, the Green Bay Packers, hangs in the balance.

DJ Snake, the most streamed French artist in the world, joins forces with Hublot to unveil an exclusive creation.

At the Geneva Watch Days, Bulgari surprised us with a wide range of different watches that each impressed on their own. The key element is that they all continued a certain legacy within the brand, further strengthening its pillars of success. As we have grown accustomed of Bulgari, they do so with an undeniable sense of style, (Italian) flair and eye for detail.

The biggest challenge for any watchmaker is to create a design that defies and defines time simultaneously. With its new Tonda PF collection, Parmigiani takes it on and makes a clear case for a return to elegance. Clean lines, attention to detail, and refined movements make these watches a compelling proposition for any watch connoisseur. With their integrated bracelets, they wear like a piece of jewelry, oozing exclusivity in a more chic, restraint way.