After the great success of the Nature of Time pop-up experience organized by Grand Seiko and Watches of Switzerland, both companies join forces for the next step, which is opening a dedicated boutique in SoHo. Locating at 154 Spring Street in New York City, this mono-brand experience allows people to submerge themselves completely in the marvelous world of Grand Seiko. Here they can learn about the craftsmanship, artistic expression, as well as other fines details about the brand that embodies Japanese Haute Horlogerie like no other.

Summer is a time for renewal and new horizons; Hublot is confirming its close ties with the Bol d'Or Mirabaud as official timekeeper for eighth consecutive season and will take the opportunity to present its new collaboration with chef Jean-Edern Hurstel.

The Aston Martin Vantage F1® Edition is the most track-focused production Vantage of the brand to date.

For decades, sapphire crystal was mainly used to cover the front, and in many cases also the back, of watches. Its high scratch resistance made it the perfect material for that. While not too difficult to process into small discs to protect the dial, crafting an entire watch case and more out of it, it an entirely different ball game. There the advantages that the material offers become a challenge. However, this hasn't stopped a few brands from going for full transparency and create breathtaking sapphire sensations.

Revealed last month as the first series-production High-Performance Hybrid from the pioneering luxury supercar company, the Artura is the product of more than half a century of McLaren’s racing and road-car experience and expertise.

After the Freak X Razzle Dazzle launch, Ulysse Nardin continues to impress as it introduces us to the Freak X Marquetry. This traditional and very demanding technique is usually executed in natural materials, such as wood, straw, and feathers. However, if there is one material that has had a profound impact on the (recent) history of Ulysse Nardin, it is silicium. The brand started using it as early as 2001 and has proven to be one of the trailblazers in the industry, bringing this technology and their watches to the next level. They now do the same with the art of marquetry as they launch the world's very first silicium marquetry watch.

CRESCERE- a custom superyacht concept design that pushes the boundaries of what's expected with large yachts.

Louis Vuitton is known as a brand that doesn't accept any compromises. This is what made it propel itself to the top of the luxury world, becoming the benchmark to which all others are measured. The brand has the same dedication in its timepiece collection. Here timeless style and refined movements go hand in hand with wearing comfort and user-friendliness. The Tambour Curve GMT Flying Tourbillon is the perfect example of this, by housing within the smooth lines of the iconic Tambour model, a most exquisite movement.