In its new ad campaign for the Tambour Horizon Connected watch, Louis Vuitton features Sophie Turner, Justin Theroux and more Friends of the Maison.

That the tourbillon remains one of the most popular, high-end complications was once again confirmed this edition of SIHH. Many brands expanded their line-up with one, sometimes as a completely new model, or as a new variety of existing watches. Its popularity can still easily be explained, as the 'dance' that the tourbillon performs in its efforts to fight the effects of gravity remains mesmerising. For brands, this still serves as an inspiration to take this complication to the next level, technically, visually, or both!

A look at the Global 7500 aircraft -- the world’s largest and longest range business jet featuring luxurious interiors with four true living spaces.

When a couple of years ago the first bronze cased watches entered the mainstream watch scene, it seemed to be a trend. However, over the years these type of watches have proved their staying power, as a charismatic alternative to steel. Initially, bronze cases where mainly applied to dive watches as their non-corrosive qualities offer an added advantage there. However, this edition of the SIHH we saw that the trend of using this material into other categories of watches also continues.

With the introduction of the new Santos de Cartier, in 2018, it was to be expected that the collection would soon be expanded beyond the time-only and skeleton versions it was launched in. It is not surprising that Cartier picked for this extension a chronograph, as this is still one of the most popular complications. However, the way that they went about to integrate this in Santos is surprising!

To celebrate Offset's success, Haute Living hosted an intimate dinner at Atlanta’s Cape Dutch restaurant partners Roger Dubuis, Louis XIII and JetSmarter.

It’s one thing to say you make robust watches; it’s quite another to challenge your clients to put them to the test. Panerai essentially put their money where their mouth is at SIHH this year by offering unique adventures as a perk to buying three of their new limited-edition Submersible models.