Backes & Strauss Presents the Diamond Jubilee Collection

Inspired by and dedicated to Her Majesty Queen Elizabeth II, Backes & Strauss introduces the Diamond Jubilee Collection.

This special celebration comes to life on the dial of the timepiece. The Lord Chamberlain’s Office in Buckingham Palace granted Backes & Strauss London permission to use Her Majesty’s Royal Cypher “EIIR,” which, complete with Crown, appears on the dial. The base features outlines of English roses, appropriately lacquered in Royal purple. Diamond-set numerals bring the dial to brilliant life, as does the optional one or two-row ideal cut diamond setting.

Each aspect of the timepiece stays true to the festive occasion; the back of the 18kt white gold case is engraved with “Queen’s Diamond Jubilee” and serial number. To commemorate the Queen’s 60 years of reign, only 60 units will be produced. The side of every case is marked “1952-2012,” and each piece will mark a year of Her Majesty’s reign.

A stunning tribute to the Queen, Backes & Strauss honors Her Majesty with a collection that channels her sophistication.

Watch the official Backes & Strauss Regent Diamond Jubilee video here.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.