Zenith And Cohiba Celebrate The Cigar Maker’s 50th Anniversary With Limited Edition El Primero Chronomaster 1969

A purveyor of some of the world’s finest Cuban cigars, Cohiba is collaborating with Zenith watches for a limited edition of the El Primero Chronograph 1969 that features a number of design aesthetics influenced by the prestigious cigar maker.


Created to honor the cigar brand’s 50th anniversary, The El Primero Chronograph 1969 Cohiba features a deep havana brown dial with a number of motifs representative of the famous Cuban brand. The famous profile of aboriginal chief Taino, the manufacture’s emblem, appears alongside the Zenith and Cohiba logos. The piece’s legendary movement is housed inside an elegant 42 mm rose gold case. The watch’s caseback is engraved with Cohiba’s 50th anniversary logo and reveals an oscilating weight  with the “Côtes de Genève”. At 11 o’clock, the famous opening of the dial reveals the palpitations of the automatic El Primero 4061 chronograph movement.


“At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years,” says Aldo Magda, CEO of Zenith. “The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds.”

The watch will be produced in a limited edition of 50 in rose gold and 500 in steel.

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