Watches Of Switzerland And Zenith Debut Land Rover Edition Watch To Celebrate New Partnership

As part of an ongoing mission to deliver first-to-market products and create a unique and compelling customer experience, Watches of Switzerland and Zenith unveiled a new partnership with Land Rover during an evening of celebration at its Soho flagship last night.

Photo Credit: Courtesy Zenith

All eyes were on the new Zenith DEFY 21 Land Rover Edition watch, an exciting collaboration between the innovative watch manufacturer and famed British carmaker.

Photo Credit: Courtesy Watches of Switzerland

The limited-edition timepiece has a micro-blasted titanium case paired with a matching closed grey dial and grey rubber bracelet, giving it a rugged and minimalistic look. The new 2020 Land Rover Defender 90, the vehicle that inspired the collaborative timepiece, was also on display at the event.

Photo Credit: Courtesy Zenith

“Our engaging and uniquely luxurious showroom environments provide an ideal setting for innovative brands like Zenith and Land Rover to showcase their latest offerings and highlight special introductions. We are thrilled to be a part of this exciting collaboration between these two leading-edge brands,” said David Hurley, Group EVP of Watches of Switzerland Group.

Photo Credit: Courtesy Watches of Switzerland

Special guests for the evening included DJ and entrepreneur Brendan Fallis, footwear designer Moti Ankari, internationally renowned chef Rōze Traore, menswear influencer Douglas Joseph and model RJ King. The evening cocktail reception provided guests the opportunity to explore Zenith’s newest watches, as well as historic pieces and the brand’s core collection.