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Rolex

Founded in London in 1905 and headquartered in Geneva, Rolex is the largest Swiss luxury watch manufacturer by revenue. Haute Time has covered the maison continuously since 2006 - every reference, every launch, every price move.
417Stories published
1905Maison founded
6Current collections
Rolex Yacht-Master II ref. 126680
The Answer
Block

Rolex is a Geneva-based watch manufacturer founded in 1905, best known for the Submariner, Daytona, GMT-Master II and Datejust. Current in-house movements include the calibres 3235, 3285, 4131 and 7135. Rolex retains resale value better than any Swiss maison at comparable production volume.

RolexFounded 1905GenevaSubmarinerDaytonaCalibre 3235Oyster Perpetual

The Collection

Submariner
Dive · 41mm
Cal. 3235
Daytona
Chronograph · 40mm
Cal. 4131
GMT-Master II
Travel · 40mm
Cal. 3285
Datejust
Classic · 36/41mm
Cal. 3235
Yacht-Master II
Regatta · 42mm
Cal. 4162
Land-Dweller
Integrated · 40mm
Cal. 7135

Latest Rolex Coverage

All 417 Stories ›
Rolex Yacht-Master II Review: Inside Rolex’s Cleverest Redesign
Technical

Rolex Yacht-Master II Review: Inside Rolex’s Cleverest Redesign

By Adrienne Faurote · August 4, 2026
Jannik Sinner Defends His Wimbledon Crown—In His Classic Daytona
News

Jannik Sinner Defends His Wimbledon Crown—In His Classic Daytona

By Adrienne Faurote · July 13, 2026
Your Concise Guide to Integrated Bracelet Watches
News

Your Concise Guide to Integrated Bracelet Watches

By Andre Frois · June 30, 2026
Two New York Icons Just Made It Official: Rolex is Coming to Rockefeller Center
News

Two New York Icons Just Made It Official: Rolex is Coming to Rockefeller Center

By Adrienne Faurote · June 18, 2026
Every New Rolex Watch at Watches & Wonders 2026 — The Complete Guide
Events

Every New Rolex Watch at Watches & Wonders 2026 — The Complete Guide

By Adrienne Faurote · April 13, 2026
The New Rolex Boutique by Luxury Swiss is the Evolution Rolex Needed in Miami
News

The New Rolex Boutique by Luxury Swiss is the Evolution Rolex Needed in Miami

By Adrienne Faurote · December 3, 2025
All 417 Rolex Stories

Milestones

1905
Founded by Hans Wilsdorf in London; moves to Geneva in 1919.
1926
The Oyster - the first waterproof wristwatch case.
1953
Submariner introduced, waterproof to 100 metres.
2025
Land-Dweller debuts with the calibre 7135 and Dynapulse escapement.

Frequently Asked

Does Rolex hold its value?
Rolex holds resale value better than any other Swiss maison at comparable volume - steel sports models have historically traded at or above retail on the secondary market, though premiums have compressed since 2022.
Which Rolex movements are in current production?
The current generation includes the calibre 3235 (Datejust, Submariner), 3285 (GMT-Master II), 4131 (Daytona), 4162 (Yacht-Master II) and the 7135 introduced with the Land-Dweller in 2025.
Where can I read Rolex reviews from a watch publication?
Haute Time has published Rolex coverage continuously since 2006, including hands-on reviews, boutique openings, and ambassador coverage at Wimbledon and The Open.
Editorial check required. The collection specs, milestone dates and FAQ answers on this hub are a Viktor draft. They need a writer or Adrienne to verify them for Rolex before this page is published publicly or indexed.
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