After the great success of the Nature of Time pop-up experience organized by Grand Seiko and Watches of Switzerland, both companies join forces for the next step, which is opening a dedicated boutique in SoHo. Locating at 154 Spring Street in New York City, this mono-brand experience allows people to submerge themselves completely in the marvelous world of Grand Seiko. Here they can learn about the craftsmanship, artistic expression, as well as other fines details about the brand that embodies Japanese Haute Horlogerie like no other.

Recently, Director of Client Relations for Watches of Switzerland, Kelly Yoch, sat down with watch collector and personality, Bethenny Frankel, to discuss all things timepiece-related.

By joining forces with Watches of Switzerland, is the legendary Swiss watch brand Doxa once again officially represented in the United States. Doxa was founded in 1880 in the town of Le Locle and has mostly made a name for itself by creating diving watches of outstanding quality. By working closely together with diving-legend Jacques-Yves Cousteau, the brand launched in 1967 their first diving watch. This would become the start of a true legacy, as their watches found themselves on the wrists of both amateur and professional divers alike and was also frequently named in Clive Cussler's books, whose hero Dirk Pitt wore one. Watches of Switzerland will first reintroduce the American public to Doxa at their trendy SoHo boutique in New York City, but will also offer these Swiss diving watches on their e-commerce platform.

Watches of Switzerland Group, the premiere luxury timepiece retailer, showed continued growth in their recently released Q3 FY21 Trading Update in the US market.

In continuation of its pioneering approach to retail, Watches of Switzerland has announced a partnership with contemporary visual artist Olivia Steele for its 2020 holiday campaign.

Watches of Switzerland's leading position in luxury watches escalated, as well as their e-commerce sales increased by over 65%.

In many ways, 2020 was not an ordinary year. The Covid-19 pandemic left its marks everywhere. Lockdowns not only slowed down international travel but also confined us more and more into our own direct surroundings. This required tremendous perseverance and ingenuity to keep businesses afloat and remain in contact with those that matter. At first, it looked like the watch industry would take a direct hit. Jewelers worldwide were forced to close their doors, trade shows where canceled, and even many manufactures had to stop production for a while due to the Covid-19 outbreak in Switzerland. But as the pandemic continued, the market recovered. Jewelers sold more online than ever before, with a strong demand for the latest models and an intensified interest in vintage watches. Many watch brands had already planned their releases for this year prior to the Covid-19 outbreak, so the effect on that will be more visible next year. However, 2020 was a year worthwhile in watchmaking, of which the following were amongst the hottest releases.

Breitling + Watches of Switzerland present the limited-edition timepiece, Breitling Premier B01 Chronograph 42 Watches of Switzerland Special Edition.

Mega watch retailer Watches of Switzerland welcomes industry veteran, Kelly Yoch, who will serve as the group's Director of Client Relations.

A look inside Haute Living + Watches of Switzerland's intimate private cover launch event honoring famed rapper + entrepreneur, 50 Cent.

In the 15 years after its founding has MB&F launched one revolution after another. They tackled classic complications in ways that nobody has done before, introduced us to new ones, but showed most of all that there are no boundaries to creativity. Now it is time for a revolution to evolve, as the brand launches a new chapter with the Legacy Machine Perpetual EVO.

Watches of Switzerland has powered through the setbacks of this year, including global shutdowns, to come out shining with 20% growth in Q2.

Mega watch retailer Watches of Switzerland has announced its latest partnership with revolutionary watchmaker, MB&F, available online and in Las Vegas.

"Iron Chef" Masaharu Morimoto opens up about his love of watches and closing his signature eponymous upscale Manhattan eatery.

Watches of Switzerland has announced the group's acquisition of Analog Shift, the premier retailer for vintage + pre-owned timepieces.

For a limited time, Watches of Switzerland Soho Boutique will be debuting select timepieces from the Geneva Watch Fair for the first time in the U.S.