TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month. Two uncaged tourbillons, built in-house by TAG Heuer, regulate the movements of the watch and the chronograph. The watch is housed in a 45 mm Carrera case of rose gold accented by black tantalum, which […]

In rags-to-riches stories, a question often posed is, “What’s the first thing you bought?” For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first acting paycheck. Little did she know she would eventually become an ambassador for the luxury watch company. “I decided to become the ambassador for Tag […]

When Swiss rival Swatch cut supply lines, Tag Heuer made the announcement that the brand would be sourcing parts from Japanese manufacturer Seiko. The change, the Watchmaker states, would not harm the prized “Swiss made” tag. Swatch, which has been the main supplier for the Swiss watch industry for decades, has sent watch companies searching […]

“Miami is always one of our top markets, but Aventura Mall specifically is such a destination, with both domestic and international visitors,” said Alyssa Mischon, Vice President of Strategic Planning for TAG Heuer North America, as she gives Haute Time a tour of the brand’s new Aventura outpost, making this the second TAG Heuer boutique location in […]

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. […]

The main watch show of the year- Baselworld- kicks off next week in Basel, Switzerland. It’s a chaotic week when watch brands rival for the interest of customers, collectors and the press. About 1800 companies will be present at Basel, with more than 100,00 visitors anticipated. The main attraction is the opportunity to see the […]

The Australian Open final not only announced a winner of the game but also announced one in the world of luxury timepieces. More and more players have started endorsing watches and they gaining worldwide market exposure in the course, manufacturers are starting to pursue the results of big events with as much fascination as clothing […]

  Steve McQueen’s favorite watch the Tag Heuer Monaco Calibre 12 Automatic Chronograph, has debuted in a new version. The TAG Heuer Monaco seriesas originally introduced by Heur in 1969 in honor of the Monaco Grand Prix and worn by the Hollywood icon in his 1971 film Le Mans. The updated classic has is a square case designed rugged […]