If you're a watch connoisseur, we suggest you follow these five Instagram pages now.

Hands-On with the TAG Heuer Monaco V4, from a woman's perspective...

The soccer superstar is the brand's newest ambassador, and Haute Time has the details on what TAG Heuer Ronaldo has on his wrist...

TAG Heuer is expanding its presence in the country with new boutiques and an increased marketing budget...

This weekend luxury conglomerate LVMH offered a rare glimpse into the world of watch manufactures...

Last night in New York, CARRERA creator and Honorary TAG Heuer Chairman Jack Heuer took to the podium to talk about 50 years of the TAG Heuer Carrera watch. Watch lovers and TAG fans congratulated Heuer on not only the success of the brand collaboration, but on his upcoming retirement from the company founded by […]

While the watch world is focused on the upcoming Baselworld 2013, the luxury auto world has been busy with the Geneva Motor Show. However, this week the two worlds came together during the 83rd annual car show, when Jean-Christophe Babin, the President and CEO of TAG Heuer, joined Ron Dennis, the Executive Chairman of the McLaren Group, […]

Luxury watchmakers Richard Mille have teamed up with independent verification authorities Trusted.com to track their timepieces in an effort to combat the sale of counterfeits. The announcement is just the latest move from the Swiss watchmaking industry against counterfeiters, with luxury conglomerate Richemont recently taking producers of fake Cartier watches to court for in a […]

The forward-thinking CEO of luxury watchmaker TAG Heuer will be moving to Bulgari later this year. Reuters has confirmed reports that Jean-Christophe Babin, who took over as the CEO of TAG Heuer in 2000, will move to Bulgari. Both the TAG Heuer and Bulgari companies are owned by luxury conglomerate LVMH. Mariam Bouaziz, a TAG Heuer spokesperson, […]

In the wake of this week’s news that China is banning ads for luxury gifts, including watches, TAG Heuer are reportedly hedging their bets by looking to a different growing market: India. Jean-Christophe Babin, the president and CEO of the Swiss watchmaker, says TAG Heuer’s investment in the Indian market will help the company forestall the […]

In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton’s position as the company’s brand ambassador is under review. Babin’s comments come on the heels of news that Hamilton has ended his 14-year relationship with automotive company McLaren Racing. Hamilton, who […]

Having only recently showcased its virtuosity at producing intricate tourbillons, Tag Heuer has come out with a technical tour-de-force to exhibit its new know-how, called the MikroTourbillonS double-tourbillon chronograph. The watch is housed in a 45 mm Carrera style case forged from rose gold and fortified by a rare, anti-corrosive metal called  black Tantalum. Mounted […]

The 1971 Steve McQueen film Le Mans may not have grossed very much in the United States, but a watch worn by McQueen in the film brought in a whopping $799,500 during an auction at Profiles in History yesterday. The 1970 Tag Heuer Monaco was personally selected by McQueen for his endurance-racer character Mike Delaney, […]

TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month. Two uncaged tourbillons, built in-house by TAG Heuer, regulate the movements of the watch and the chronograph. The watch is housed in a 45 mm Carrera case of rose gold accented by black tantalum, which […]

In rags-to-riches stories, a question often posed is, “What’s the first thing you bought?” For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first acting paycheck. Little did she know she would eventually become an ambassador for the luxury watch company. “I decided to become the ambassador for Tag […]

When Swiss rival Swatch cut supply lines, Tag Heuer made the announcement that the brand would be sourcing parts from Japanese manufacturer Seiko. The change, the Watchmaker states, would not harm the prized “Swiss made” tag. Swatch, which has been the main supplier for the Swiss watch industry for decades, has sent watch companies searching […]