TAG Heuer marked the 75th edition of the coveted Monaco Grand Prix at a celebration with friends and ambassadors in Monaco.

At this year’s Baselworld, ‘The Big Dance’ of all watch fairs, a select few novelties stood out as favorites. But rather than one trend dominating, the belles of the ball represented a wide variety of styles. So whether you prefer large sports watches, diminutive ladies timepieces, or cutting- edge tourbillons, you will soon find one of these exciting new watches at a Westime boutique in Southern California.

While many people change their outfits for the weekend, they also change their watch. We put together a list of three watches to enjoy an active weekend with.

One way of sparking passionate debates in Haute Time's editorial department is to ask about putting together a list of the ten favorite watches from Baselworld. Some make a convincing case for the latest triple-axis tourbillon, while another thinks that a top ten is not complete without that gorgeous time-only. As personal and arbitrary as these lists are, they do give a good indication on where the watch world is currently standing, and which new watches made the biggest impressions.

Fueled by a deep passion for music, J Balvin lives the #DontCrackUnderPressure motto of TAG-Heuer. Born as José Álvaro Osorio Balvin in Medellín, Colombia, his interest in music grew while listening to rap, champeta, bachata, and reggae, as well as watching music videos. These were the seeds that would eventually evolve into his style, opening the road to success.

In an exclusive interview with J Balvin we talked about his deep passion for music and how he lives the #DontCrackUnderPressure motto of TAG Heuer, which he joined as ambassador.

Building the world's largest watch fair is not an easy task! Haute Time takes an exclusive look behind the scenes of how Baselworld comes together!

TAG Heuer hosted an event in West Hollywood’s Galerie Montaigne dedicated to Amgen Tour of California, the US premier equivalent of Tour de France.

When Audemars Piguet introduced the very first Royal Oak in 1972, it turned stainless steel into a noble material. Although not such an instant revolution as steel was, ceramic is becoming more and more the material of choice for high-end watches, but is it the new steel?

On March 14, the Swiss horologer together with Intel and Google unveiled the Connected Modular 45 watch in a press conference in Rütli, Switzerland.

With the introduction of the Connected Modular 45 did TAG Heuer take a firm step into the future! No more choosing between a tourbillon and a smart watch

TAG Heuer has built its reputation upon being “avant garde” and what is more avant garde than a $15.000 watch with flying tourbillon and chronograph?

Preparing for next month’s Baselworld 2017, Tag Heuer reimagined its signature Carrera Heuer-01 Skeleton Manufacture Chronograph watch.

Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.

Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand's creative operations.

Watch trends from Haute Time expert Greg Simonian of Westime.