Silver Arrow Archives

Longines CEO Matthias Breschan Discusses Continuing Legacies With Haute Time

In July of last year, Matthias Breschan took over the helm of Longines. The brand, founded in 1832 in the Swiss town of Saint-Imier, is a true success story. Combining high quality with good design and excellent value for money, Longines has been capturing the hearts of watch enthusiasts for almost two centuries. Haute Time talks with Mr.Breschan about this great legacy, but also what the future has in store for the brand.

By Martin Green

Longines Revives The Past With Silver Arrow

The 1950s were a turbulent time. After WWII, many parts of the world enjoyed a rapid recovery, and after the horrors of the war, progress and prosperity became possible once more. We also see this back in the watches from that era, which offer sleek designs with charismatic dials, often offering style with a sportive touch. Such a watch is also the Silver Arrow, launched by Longines in 1956 and now revived again.