Rolex Hosts The Iconic Oscars Greenroom for the Seventh Year

This year, for the 96th Oscars, Rolex has once again curated the Greenroom, an exclusive space where nominees and presenters convene.

By Adrienne Faurote

Winter Whites: Some Of The Best White Dials To Hit The Slopes — Or Après In

We're taking a look at some of the best winter white dials we're anticipating to see on — and off — the slopes this season.

Was 2023 The Year Of The Rolex Cosmograph Daytona? We Think So

At the start of the horological year, Rolex made a statement: 2023 would mark the year of the Oyster Perpetual Cosmograph Daytona.

Inside Mayors’ New Rolex Boutique In Orlando

Mayors has just unveiled its latest Rolex Boutique in Orlando, Florida, igniting the horological scene in the sunshine state.

The Results Are In & Christie’s Geneva Luxury Week Sets Records

Christie's Autumn Luxury Week in Geneva concluded with astonishing results, totaling approximately US$139.9 million.

The Master Collector: Kevin O’Leary On Time Being His Most Valuable Asset

With an unparalleled reputation in the watch industry, Kevin O’Leary has a relationship with watches that transcends far beyond the dial.

Haute News: Jay-Z’s Jacob & Co. Caviar Tourbillon World Timer Sold For $1.5 Million

Making a major impact on the evening was Jay-Z's Jacob & Co. Caviar Tourbillon World Timer, which was donated and auctioned at $1.5 million.

The Best Watches Spotted In The Stands At The 2023 U.S. Open

We're revealing some of the best watches spotted thus far in the stands at the 2023 U.S. Open, from Jimmy Butler to J Balvin.

It’s Time For America’s No. 1 Seeded Tennis Player, Taylor Fritz, To Shine

Rolex ambassador and America's top ranked tennis player, Taylor Frtiz, talks time, love, and his rise to the top with Haute Time.

A Haute Look At The New Rolex Sky-Dweller In Everose Gold With A New Dial Color

Rolex has brought the Sky-Dweller into the modern era with three new models — our favorite, 18-karat Everose gold with a new blue-green dial.

An Engine On The Wrist: These Are Some Of The Greatest Auto-Inspired Watches Ever

With Monterey Car Week on the horizon, we’re taking a closer look at some of the best car watches ever; from Richard Mille to OMEGA.

Tom Brady Is Sending A Clear Message As He Wears The New Rolex Day-Date “Puzzle Dial”

Tom Brady is sending a new message as he is spotted wearing the new Rolex Day-Date "Puzzle Dial" over the weekend.

Roaring Engines & Timeless Elegance: Rolex’s Tribute to Automotive Excellence at Pebble Beach

The Monterey Peninsula has become a sacred ground for automotive and Rolex enthusiasts, especially since Pebble Beach Road Race in 1950.

Dive Into Excellence: These Are Some Of The Greatest Diver Watches Ever

From Rolex and Panerai to Grand Seiko and Doxa, we've rounded up some of the industry's best diver watches.

Is the Rolex Day-Date 40 In Everose Gold With The Olive-Green Dial The Watch Of The Summer?

We’re officially calling it: the Rolex Day-Date 40mm in Everose Gold featuring the mint green dial is the watch of summer 2023.

Off The Court: The Watches Worn By Carlos Alcaraz & Novak Djokovic At The Wimbledon Trophy Ceremony

In the final thrilling match at Wimbledon yesterday, Carlos Alcaraz set the tone for his career as he won against Novak Djokovic.

These Are The All-Time Best Rolex Watches Roger Federer Has Been Spotted Wearing

A look at some of the best Rolex watches that have been spotted on Roger Federer in honor of the 2023 The Championships, Wimbledon.