The name’s Bond, James Bond. It’s easy to imagine the new owner of the OMEGA Seamaster Planet Ocean worn by 007 himself in the newest film Skyfall introducing themselves with the signature line. The watch was auctioned on Friday October 5th at Christie’s in London, for $254,273 that will be donated to ORBIS, a charity […]

As golf’s biggest stars descended upon the Medinah Country Club in Illinois on September 25, fans expected tensions to be high on the green. However, as USA Today first reported yesterday, the biggest showdown isn’t between the golfers, but rather between two luxury watch companies. The Swiss company Rolex last year ended its position as […]

Daniel Craig is set to reprise the role of James Bond this November in “Skyfall” and, once again, the debonaire British secret agent will be sporting an Omega Seamaster to stay on schedule. To commemorate this, the seventh time an Omega Seamaster will be playing a supporting role in a Bond film, the Swatch Group […]

Omega’s Olympic timekeeping operations have ventured into uncharted territory with the scale and complexity of its engineering at the London games. One of Omega’s most substantial improvement over traditional timekeeping methods was the introduction of the so-called “silent pistol”. For years it was known that the use of an actual starting gun favored the sprinters […]

Olympic timekeeper Omega has taken up residence in London’s Soho to welcome guests from around the world, as well as to host parties filled with celebrities. Nicole Kidman and Keith Urban were in attendance this weekend as the Swiss watchmaker unveiled its renovations to the historic House of Saint Barnabas in London. Located at 1 […]

Last night, while Collins Avenue was flooded with international visitors in town for Mercedes-Benz Fashion Week Swim, the SLS South Beach hosted one of the most well-attended soirees of the night. Luxury Swiss watch brand OMEGA held a cocktail party at the new hotel in celebration of its Planet Ocean timepiece collection. Omega’s Seamaster Planet […]

Omega has announced the exciting release of the Omega Seamaster Planet Ocean series, a bold new collection of dive watches in the Seamaster range. The series pays homage to Omega’s dive watch heritage. Its designs are enhanced with up-to-date technology and modern styling, updating the classic dive watch into a statement piece for all. Omega […]

To celebrate the 2012 Ryder Cup, Omega has created the Seamaster Aqua Terra “Captain’s Watch,” which will adorn the wrist of American Ryder Cup team captain and Omega brand ambassador Davis Love III. Come September, Omega will debut as the official timekeeper of the Cup. The biannual competition between teams from Europe and the United States is […]

It’s time for a lucky streak of sevens. In celebration of Omega’s seventh special participation in a 007 movie, they are launching the Seamaster Planet Ocean 600M “Skyfall” Limited Edition watch, with only 5,007 pieces. Daniel Craig, who has portrayed James Bond in the last two films, will wear an Omega Seamaster in the upcoming […]

As the Official Timekeeper of the London 2012 Olympic Games, OMEGA will host an exclusive residence for members and guests to see and be seen. Nestled in the heart of Soho, OMEGA House is a storied Georgian townhouse that usually houses homeless philanthropy support group St. Barnabas Charity and its staff. As well as a luxe […]

 Watch brand Swiss Mountaineer dons Switzerland’s national flag on the dial of each timepiece. It claims it’s Swiss-made, but with its components made at a factory in Shenzhen, China and the company itself being owned by Hong Kong’s Golden Hawk, is it? Under Swiss rules, Golden Hawk can label its watches as Swiss-made so long […]

This week on AMC’s hit 1960s drama Mad Men, an OMEGA watch was featured during a key moment on the show. In the sixth episode of season five, Don Draper, played by Jon Hamm, anxiously awaits the return of his wife, Megan Draper, played by Jessica Paré, after a heated fight. After hours of waiting, Don frustratingly […]

Patents and intellectual property are key factors in the Watchmaking business, and Omega has targeted their sights on competitor Seagull. Omega filed a complaint with the event’s organizing committee after Seagull used a signboard including the term “Co-Axial”. Omega owns trademarks on “Omega Co-Axial” and “Co-Axial 3”. Seagull immediately removed the signs and kept them […]

  At a Montblanc dinner last night I was seated across from super model Eva Herzigova, the brand’s new ambassador. She was modelling the brand’s diamond jewelry, and I asked her if I could take her picture. She posed for a few minutes and I took pictures, but then asked, suddenly, who I was taking […]

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]