To celebrate the 2012 Ryder Cup, Omega has created the Seamaster Aqua Terra “Captain’s Watch,” which will adorn the wrist of American Ryder Cup team captain and Omega brand ambassador Davis Love III. Come September, Omega will debut as the official timekeeper of the Cup. The biannual competition between teams from Europe and the United States is […]

It’s time for a lucky streak of sevens. In celebration of Omega’s seventh special participation in a 007 movie, they are launching the Seamaster Planet Ocean 600M “Skyfall” Limited Edition watch, with only 5,007 pieces. Daniel Craig, who has portrayed James Bond in the last two films, will wear an Omega Seamaster in the upcoming […]

As the Official Timekeeper of the London 2012 Olympic Games, OMEGA will host an exclusive residence for members and guests to see and be seen. Nestled in the heart of Soho, OMEGA House is a storied Georgian townhouse that usually houses homeless philanthropy support group St. Barnabas Charity and its staff. As well as a luxe […]

 Watch brand Swiss Mountaineer dons Switzerland’s national flag on the dial of each timepiece. It claims it’s Swiss-made, but with its components made at a factory in Shenzhen, China and the company itself being owned by Hong Kong’s Golden Hawk, is it? Under Swiss rules, Golden Hawk can label its watches as Swiss-made so long […]

This week on AMC’s hit 1960s drama Mad Men, an OMEGA watch was featured during a key moment on the show. In the sixth episode of season five, Don Draper, played by Jon Hamm, anxiously awaits the return of his wife, Megan Draper, played by Jessica Paré, after a heated fight. After hours of waiting, Don frustratingly […]

Patents and intellectual property are key factors in the Watchmaking business, and Omega has targeted their sights on competitor Seagull. Omega filed a complaint with the event’s organizing committee after Seagull used a signboard including the term “Co-Axial”. Omega owns trademarks on “Omega Co-Axial” and “Co-Axial 3”. Seagull immediately removed the signs and kept them […]

  At a Montblanc dinner last night I was seated across from super model Eva Herzigova, the brand’s new ambassador. She was modelling the brand’s diamond jewelry, and I asked her if I could take her picture. She posed for a few minutes and I took pictures, but then asked, suddenly, who I was taking […]

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]