Tags: Mercedes-Benz

TAG Heuer Reviewing Hamilton’s Position as Brand Ambassador

TAG Heuer Reviewing Hamilton’s Position as Brand Ambassador

In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton’s position as the company’s brand ambassador is under review. Babin’s comments come on the heels of news that Hamilton has ended his 14-year relationship with automotive company McLaren Racing. Hamilton, who won the Formula One World Champion in 2008 as part of Team McLaren, announced recently that he has signed a 3-year deal with rival racing team Mercedes-Benz. Babin told Gulf Business; “I’ve had no time yet to discuss with him as this was announced last week. I met READ MORE

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