For Zenith this week at LVMH Watch Week 2024, we're getting some sporty new surprises like the highly anticipated El Primero Triple Calendar.

When you say Zenith to a watch enthusiast, he or she cannot help but immediately think of El Primero. This automatic chronograph movement was groundbreaking when launched in 1969, but as Zenith has continued developing it, it is still as enticing today. Because of that is has become one of the gold standards for chronograph movements. It was even for years good enough for Rolex to power its iconic Daytona before they developed a chronograph movement of its own. Earlier this year, Zenith launched the new Chronomaster Sport, a watch that seems to go head-to-head with exactly the Daytona. Until now, it was only available in stainless steel, but that changes with the launch of the pink gold model.

The ongoing pandemic forced LVMH to change the format of their highly successful LVMH Watch week for 2021 to a digital one. At the start of it, Haute Time talked with Zenith CEO Julien Tornare about how the pandemic impacted business, teaming up with Aaron Rodgers, and, of course, the new watches the brand is launching;