TAG Heuer Launches Red Hot Monaco

As the engines roared last weekend in France, at the 24-hours of Le Mans, TAG Heuer took the stage to launch a very special version of the Monaco. This model rose to fame, not in the least because it was on the wrist of Steve McQueen in the 1971 cult-classic 'Le Mans'. At an exclusive event, TAG Heuer treated their guests at a screening of this movie, at the place where it was made. Among them was Steve McQueen's son Chad McQueen, but also brand ambassador Patrick Dempsey, Formula E champion Jean-Éric Vergne and Derek Bell, who not only won Le Mans five times but also drove one of the cars in the movie.

By Martin Green