Artists That Took Their Watch Collaborations To The Next Level

Collaborations; the watch world is full of them, but to be honest, they not always work out. More often than not it is simply putting famous names together and thinking that because of this the sales of the model will soar. But to reach true synergy both the artist as well as the brand needs to give it a lot more to take it to the next level. The following three watches are excellent examples where neither one rested on the laurels of their previous successes, but simply went to work, and worked hard, to create something truly spectacular.

By Martin Green

And Some More Great New Watches From Baselworld

For a few days a year Basel, normally a modest provincial capital on the Swiss borders with Germany and France, is the capital of the world, the watch world that is. This year is particularly strong in terms of new offerings. The vast majority of the brands exhibiting at Baselworld introduced watches that are very pure in their DNA, while at the same time in tune with what the market currently desires, like these four watches: