In 2021 the watch industry was abuzz as the youngest Arnault, Jean Arnault, stepped into his role in the Watch Division at Louis Vuitton.

For Zenith, the LVMH Watch Week is all about reestablishing themselves firmly into the market for ladies' watches with the Defy Midnight. However, that is not all the news that they presented to us in Dubai, as many others, and equally exciting watches where shown.

Bulgari uses its presence at the LVMH Watch Week, which is held at the Bulgari resort in Dubai, to expand the highly successful Octo Finissimo collection further. Some interesting new varieties will now be available, making this watch more appealing than ever. While titanium is what people often think of with this ultra-slim watch, is it also stunning in traditional stainless steel. Bulgari already introduced this option in 2018, but now makes it available with an attractive black dial. This gives the watch a more traditional sports-watch look, which suits the Octo Finissimo perfectly. The stainless steel features a nice alternation between polished and satin-finished surfaces, which cleverly highlight the unique design of this watch.

When it comes to novelties, Hublot has a reputation to uphold. It has become a tradition for them to introduce a significant amount of new models twice a year, that in addition to the many special and limited editions that they launch during the year as well. At the first edition of the LVMH Dubai Watch Week, they continue to uphold this tradition. Next to the new version of the Big Bang 42mm with the integrated bracelet, there is much more news;

Hublot is starting the LVMH Watch Week in Dubai off with a Big Bang. Fifteen years after this visionary model was introduced, it now gets a fully integrated bracelet. Back in 2005 did the Big Bang introduce us to the 'Art of Fusion' by combining ceramic, rubber, and steel into a single watch in an innovative way.