Rolex Confirms Zenith CEO Jean-Frédéric Dufour Headed to Rolex

Rolex has officially confirmed this week’s biggest news story. Jean-Frédéric Dufour, the CEO of Zenith, is headed to Rolex.

A statement released by the manufacture on Tuesday morning reads, “Rolex confirms the arrival of Jean-Frédéric Dufour, current CEO of Zénith, to ROLEX SA to take over the direction at a date still to be determined, and in agreement with the company’s standing CEO, Gian Riccardo Marini. All other communication will be released in due course.”

The news was first broken by Business Montres and was confirmed by Jean-Claude Biver, the Head of the Watches Division of the LVMH Group and Hublot Chairman. Appearing on a Swiss television program this weekend, Biver said, “It’s incredible for him. He’s taking his place on the throne of Swiss watchmaking.”

Switzerland’s newspaper Le Temps also corroborated the news with a ‘highly-placed source’ within Rolex on Monday. According to Le Temps, the appointment happened quite quickly. Biver said he was informed this weekend, while Rolex employees were reportedly informed of the news this morning.

Dufour will become the fourth CEO to lead Rolex since 2008, following in the footsteps of Gian Riccardo Marini, who has held the post since 2011.

Photo credit: Haute Time. Additional photos courtesy Zenith.

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.