Piaget Unveils Possession Collection in Dubai
On 21 May, help a VIP reception to celebrate the launch of its iconic collection, Piaget Possession, in Dubai. Held at the VIP Lounge at The Dubai Mall, the event witnessed the attendance of significant socialites, bloggers and trendsetters from the country.
Also in attendance was Jean-Bernard Forot, Piaget’s Jewellery Marketing Director who has been instrumental in the successful launch of the Possession collection around the world. There was also Jean-Bernard Forot, who has been with Piaget since 1999, and who played a major role in devising the 360 degree concept for the Piaget Possession launch. In his opinion, fine jewelry is like a fashion accessory to be worn daily and he has been credited with creating a recognizable jewellery style that is coherent with Piaget’s identity.
“With the launch of this collection, we would like to celebrate the achievements of the Arab women from the region who have truly turned their world with success,” said Piaget’s Brand Director for the Middle East, Jean Marc Shammas said. “We want the Possession ring and collection to become a talisman and companion for women that enlivens, enhances and transforms reality.”
Guests at the launch were invited to try a 360 degree experience and live the Possession collection’s slogan at the Dubai Mall Atrium. “Turn and the world is yours,” says Piaget and thus, inspired by the movement and ritual on which the collection is based, the Possession film features women who, empowered by their ring, seize the world. Through its editing, music, script and universe, the entire film revolves around Possession’s circular movement, identity and signature.
Piaget is located in the Grand Atrium of The Dubai Mall. Tel: +971 43398222