Panerai Unveils Two New Luminor Luna Rossa Watches for America’s Cup 2025

Panerai has officially introduced two new masterpieces in its Luminor line, commemorating the continuation of its prestigious partnership with the Luna Rossa sailing team. The new Luminor Chrono Flyback Luna Rossa PAM01654 and Luminor Luna Rossa PAM01653 embody the brand’s spirit of innovation, resilience, and dedication to precision marine timekeeping.

This announcement aligns with Panerai’s renewed role as Official Sponsor of Luna Rossa for the 38th America’s Cup. The event will take place in Naples, Italy—a historic moment marking the first time the world’s oldest sporting trophy is contested on Italian waters. The synergy between Panerai and Luna Rossa is a reflection of shared values rooted in performance, precision, and elegance.

The new models extend Panerai’s ongoing legacy of producing watches capable of withstanding the demands of the sea. The PAM01654 and PAM01653 are the result of close collaboration between Panerai’s watchmakers and the Luna Rossa team. Together, they deliver timepieces that celebrate elite sailing while offering durability, functionality, and visual impact.

PAM01654 is a limited edition of only 150 pieces and features a 44mm brushed titanium case. The choice of titanium underscores the brand’s commitment to innovation and comfort—being 44% lighter than steel without compromising strength. This model is equipped with Panerai’s automatic mechanical P.9100 calibre, featuring chronograph flyback functionality and a 72-hour power reserve.

Red accents add a visual nod to Luna Rossa’s signature identity, while the grey matte sandwich dial provides legibility and contrast. The flyback function simplifies nautical timing, enabling instant restart of the chronograph hands with a single press. The sapphire case back reveals the movement’s inner workings, showcasing Panerai’s mechanical craftsmanship.

Meanwhile, PAM01653 delivers sporty sophistication in a robust yet classic format. Crafted from AISI 316LVM stainless steel, its structure offers excellent corrosion resistance and refined finishing. It is powered by the P.6000 calibre, a hand-wound movement with a three-day power reserve, and includes a stop-second feature for precise setting.

The minimalist grey sandwich dial enhances visibility, while Luna Rossa’s branding at six o’clock brings identity and story to the design. The timepiece is a practical and stylish choice for enthusiasts who value both sailing heritage and high-performance engineering. A black and grey bi-material strap with the Luna Rossa stripe completes both watches, along with an additional black rubber strap for versatility.

Both models are water-resistant up to 10 bar (approximately 100 meters), adhering to Panerai’s strict performance standards. Each watch undergoes pressure testing exceeding its rated depth to ensure durability in real-world maritime conditions.

Panerai’s partnership with Luna Rossa began in 2019 during the 36th America’s Cup and has only deepened over the years. This collaboration aligns seamlessly with Panerai’s DNA—blending Italian style, nautical tradition, and technical innovation. The watches created through this alliance are more than commemorative editions; they are tools engineered for modern heroes.

CEO Emmanuel Perrin noted that Panerai and Luna Rossa share a passion for pushing boundaries. The new timepieces embody this philosophy through cutting-edge materials, functional design, and a dedication to excellence. Similarly, Luna Rossa Skipper Max Sirena emphasized the value of consistency and innovation, marking the third America’s Cup campaign undertaken with Panerai.

These new timepieces represent more than a celebration of sporting partnership—they highlight the convergence of performance and craftsmanship. From flyback chronograph complications to hand-wound durability, PAM01654 and PAM01653 are crafted to support those who live by the rhythm of the sea.

The technical edge of these watches is amplified by the use of rhodium small seconds displays and Super-LumiNova® X1 on markers and hands, ensuring clear readability in low-light conditions. The result is a design that meets the needs of professional sailors while retaining everyday elegance.

Every detail, from the materials selected to the case construction and the strap design, reflects Panerai’s commitment to combining tradition with progress. These models stand as a testament to what’s possible when Italian design meets advanced horology and a passion for the ocean.

As the world prepares to watch Luna Rossa compete in Naples, Panerai reaffirms its position at the forefront of marine watchmaking. The PAM01654 and PAM01653 not only honor the team’s spirit but also demonstrate Panerai’s pursuit of perfection in every tide, race, and moment that matters.