Swiss watchmaker Maurice Lacroix has announced that it has entered into a three-year partnership with FC Barcelona, one of the world’s most prestigious football teams. The Swiss manufacture is now the Spanish football (that’s soccer for those of us stateside) team’s Official Watch Partner.
A landmark event in the watch brand’s history, the partnership will see Maurice Lacroix and FC Barcelona facilitate access to the world of high-quality Swiss luxury for football fans and watch aficionados alike.
The collaboration is more than just a partnership. Maurice Lacroix will benefit from the increased brand awareness of FC Barcelona, which has a global fan base of over 300 million people and 100 million social media followers. Maurice Lacroix and FC Barcelona will offer fans one-of-a-kind high-quality Swiss luxury products. For example, an affordable “fan’s” watch will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical artistry, a sophisticated “executive” model will also be available, sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.
Within Camp Nou, the team’s stadium in Barcelona, the partnership will be communicated through an array of impressive assets, such as the
4th referee LCD screen, giant Maurice Lacroix clocks and an exclusive presence in all VIP areas of the stadium.