There was a time, not even that long ago, when somebody wanted a watch, they simply visited one or more local jewellers and walked out with something on their wrist that met their demands. The digital age has most certainly changed that. People travel more frequent and also the internet has opened up the (watch) world even further. While there are more options than ever for the watch brands to reach (potential) clients, utilizing them in an effective way has proven to be quite challenging.
Instead of just buying a watch, people now often for go a more complete experience. Jaeger-LeCoultre has recognized this and launches a Care Program with their client at the center. The core of this program is an online platform that connects Jaeger-LeCoultre owners to the manufacture, its boutiques and retail partners. On this platform, owners can register their watches and clocks and will have access to specific information about them, as well as advice provided by the craftspeople of Jaeger-LeCoultre. Interesting is also that it includes an online tool for particular models in which several personalization options can be visualized.
Quality has always been at the core of Jaeger-LeCoultre and is one of the main pillars on which the brand build such a stellar reputation, not only among clients but even with their competitors. The brand underscores this once more by extending the warranty of watches and clocks that are currently under the original International limited warranty up to a total of 8 years. This is most certainly an interesting move, and we have previously seen in the automotive world that extended warranty is valued by customers, and this will be without a doubt also be the same for Jaeger-LeCoultre’s clients. They can register their watches and clocks here on the new online platform.