IWC Opens U.S. Flagship And Lanches Limited Edition Muhammad Ali Timepiece

On April 25, Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship boutique on Madison Avenue in New York City.

IWC celebrated this milestone-the largest boutique of its kind worldwide- with the launch of the Big Pilot’s Watch Edition Muhammad Ali timepiece. The limited edition is a U.S. exclusive of just 250 pieces.

The high-profile event attracted notable guests such as Matthew Fox, Eric Dane, Patrick Dempsey,  Adriana Lima, Karolina Kurkova, Eric Dane, Channing Tatum, Patrick Dempsey and former boxing heavyweight champion Evander Holyfield.

The event, held inside the impressive 3,000 square feet space also featured an exhibition of the work of famed photographer Howard Bingham, a lifetime friend of Muhammad Ali, who recorded Ali’s career on camera.

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Photos: Getty

Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.