Hublot Kicks Off the Champions League Season With a Blue Ceramic Big Bang

Hublot has marked the start of the 2026/27 European football season with a new limited edition timepiece that brings together the energy of elite football and the brand’s contemporary approach to watchmaking. Unveiled in Nyon on August 27, 2026, the Big Bang Reloaded UEFA Champions League Titanium Ceramic is the eighth watch created through Hublot’s long-standing partnership with European club football. The brand has served as the competition’s Official Watch since 2015.

The new Big Bang Reloaded is built around a 44 mm case made from satin finished and polished titanium. Its bezel combines polished titanium with blue ceramic, bringing the signature color of the tournament into the design without making the watch feel overly themed. The combination gives the chronograph a sporty appearance while maintaining the substantial presence associated with the Big Bang collection.

A matte blue skeleton dial puts the mechanical side of the watch on display. Instead of using a conventional closed dial, Hublot allows the wearer to see parts of the movement working beneath the surface. The brand’s logo appears on the seconds hand, while the blue color provides a strong visual link to the competition.

The technical story continues on the reverse. A satin finished blue ceramic case back features a sapphire crystal printed with the competition logo, offering a view of the HUB1280 Unico Manufacture caliber. This automatic column wheel chronograph consists of 354 components and delivers approximately 72 hours of power reserve. Hublot lists 43 jewels and a frequency of 4 Hz, or 28,800 vibrations per hour.

The strap takes a more playful approach. Blue rubber is paired with white calf leather decorated with printed stars, with blue stitching adding definition around the edges. A titanium deployant buckle completes the setup. With water resistance rated to 100 meters, the watch also has the practicality expected from a modern sports chronograph.

Hublot is producing just 100 examples of the Big Bang Reloaded UEFA Champions League Titanium Ceramic, making it a particularly limited release. Each piece comes in a presentation box with a miniature replica of the trophy awarded to the winning club, along with a hologram.

The watch is priced at $25,200 in the United States. Hublot lists the corresponding prices as CHF 20,900, EUR 24,700 and GBP 19,700. It is available through Hublot boutiques worldwide and Hublot.com.

For Hublot, the release is another chapter in a relationship with football that stretches well beyond a single tournament. The company began building its football presence in 2006 as a sponsor of the Swiss national team. It later became Official Watch or Official Timekeeper for major competitions and clubs, including UEFA EURO, Manchester United, FC Bayern Munich, Juventus and Paris Saint Germain. Its partnership with European club football expanded significantly in 2015.

That history helps explain why football has become such an important part of the brand’s identity. Hublot has also worked with the FIFA World Cup, UEFA Women’s Champions League, UEFA Women’s EURO and other major international competitions. The company describes these relationships as part of its broader Art of Fusion philosophy, where traditional horological expertise meets contemporary materials, sport and culture.

The Big Bang is arguably the clearest expression of that philosophy. Introduced in 2005, the model pushed Hublot’s distinctive approach to case construction, proportions and materials further into the spotlight. It followed the brand’s earlier decision to combine a gold case with a rubber strap, an unconventional move at the time that became central to Hublot’s identity.

This latest edition stays true to that formula while giving it a football focused identity. Titanium keeps the case relatively technical in character, blue ceramic adds a modern finish, and the skeletonized dial exposes the in house chronograph beneath it. The stars printed across the white calf leather strap provide perhaps the most obvious reference to the sport, while the trophy miniature included with the watch makes its limited edition status even more meaningful for collectors.

Julien Tornare, Hublot’s CEO, described the watch as a reflection of the brand’s eleven year relationship with the tournament and the anticipation surrounding a new season. His comments also point to the central idea behind the release: football is ultimately about moments, particularly those final seconds when a match can change completely.

For collectors, the appeal goes beyond its association with one of the biggest sporting events in the world. The 44 mm titanium case, blue ceramic, openworked dial and HUB1280 Unico movement give the watch genuine horological substance, while the production run of only 100 pieces adds rarity.

The Big Bang Reloaded UEFA Champions League Titanium Ceramic therefore feels less like a conventional sports tie in and more like a natural extension of Hublot’s identity. It takes the visual language of European football and combines it with the materials, architecture and mechanical technology that have defined the Big Bang for more than two decades.

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Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.