Haute Time Visits IWC Boutique in New York

We’re starting the week off in style today with exclusive photos from our visit to the IWC Schaffhausen boutique in New York City! Their Madison Avenue space is incredible, with uniquely decorated areas dedicated to each of their collections – for example, an aviation-themed sitting room for their Pilot watches.

We saw some incredible pieces, and have brought you an exclusive look at a few of our favorites:

Portuguese Tourbillon Mystère Squelette

This 44.2mm timepiece literally made our jaws drop, as it’s very rare to see a skeleton watch from IWC! True to its name, this piece combines a tourbillon with the traditional craftsman’s arts of skeletonising, engine-turning and engraving. Only 50 pieces of the white gold version pictured here were produced.

Portofino Automatic Portofino Boutique Edition

This 40mm timepiece was designed for the manufacture’s Portofino boutique. Set in white gold, it features a blue dial and an engraving of the city’s famous harbor on the caseback.

Portofino Big Date

This 45mm red gold timepiece features a big date display, the first in the Portofino watch family. The dial also features a power reserve display and a separate small hacking seconds sub-dial.

Photo credit: Donnelly Marks Photography for Haute Time.

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.