Exclusive photos from the event, with Eva Longoria, Serena Williams and Karolina Kurkova...

Photos from the supermodel's visit to the boutique during Art Basel Miami...

Exclusive photos from IWC Schaffhausen's party at the art world's hottest event...

The tennis legend is Hublot's newest ambassador in Brazil...

The countdown to SIHH 2014 is officially on, and Ralph Lauren has joined the list of manufactures giving a sneak peek at their new collections. The Flying Tourbillon is the newest addition to the brand’s Automotive collection, inspired by Ralph Lauren’s 1938 Type 57SC Bugatti Atlantic Coupe. The Ralph Lauren Automotive Flying Tourbillon marries high-precision […]

The "Black Mamba" himself joined Hublot to launch the new King Power Black Mamba King Gold...

Today’s Haute Time Watch of the Day is The Clifton Chronograph by Baume & Mercier. With Baume & Mercier’s history in mind, its evident why this special timepiece was inspired by a Historical 1950’s design. Brand new and one of the pieces that will be introduced at SIHH 2014, The Clifton Chronograph gathers it vintage […]

In our second sneak peek at SIHH 2014 unveilings, we're looking at Audemars Piguet's new open-worked Concept piece...

Exclusive photos of the Hublot 305 ladies' timepiece unveiling party in Miami...

The Academy Award winner helped the manufacture celebrate the 70th anniversary of Antoine de Saint-Exupéry’s bestselling novel...

The man who overcame the tragedies of WWII to save A. Lange & Söhne and one of the industry's most prolific watchmakers were recognized...

Photos of three stunning new pieces unveiled by Vacheron Constantin pre-SIHH...

The football legend will be Hublot’s Brand Ambassador for the 2014 World Cup in Brazil....

F1 superstar Lewis Hamilton made a surprise appearance at the IWC Schaffhausen pop-up exhibition in the Selfridges Wonder Room in London, England. Hamilton, who is IWC’s new brand ambassador, was joined by Mercedes AMG Petronas Team Principal Ross Brawn at the launch of the two-week exhibition. The launch was attended by approximately 100 members of […]

The 600 piece limited edition Royal Oak Chronograph LeBron James got an incredible unveiling in Miami, Florida. Four-time NBA MVP LeBron James joined Audemars Piguet CEO Francois-Henry Bennahmias at a party at the Herzog & de Meuron-designed 1111 Lincoln Road. Guests included Kourtney Kardashian & Scott Disick, Michael Strahan & Nicole Murphy, NBC Today Show’s […]

Global ambassadors David Beckham and John Travolta helped Breitling celebrate the opening of the manufacture’s new boutique in London, England. Beckham and Travolta brought traffic to a standstill in front of the Bond Street boutique, which is Breitling’s first UK flagship. After a ribbon-cutting ceremony (Travolta did the honor), Breitling owner Theodore Schneider showed the […]