Seeking the ideal embodiment of its high-end Italian sensitivities, Bulgari names fashion icon Jon Kortajarena global watches ambassador.

For what is perhaps the most recognized luxury brand in the world, Rolex latest offerings at Baselworld have been nothing but modest, and with that their line-up of new models in might have been the strongest in recent years.

To celebrate Speedmaster's 60th anniversary, Omega launched a #SpeedmasterFans campaign of intimate portraits of Speedmaster owners.

That Art of Fusion is still the basis of everything that Hublot does, is proven once more with the new Big Bang Unico Sapphire. The progress the brand has made in the field of sapphire watch cases now takes on a new height with colored sapphire.

At Baselworld 2017, Harry Winston debuts four new additions to its coveted The Avenue collection that reflect the grand decorative aesthetics of Art Deco.

Bulgari's Octo Finissimo Automatic, the slimmest self-winding piece on today’s market, is just 5.15 thick, setting a world record.

At Baselworld 2017, Breitling debuted the new Navitimer Rattrapante, which features the label’s inaugural in-house made, split-second chronograph movement.

Swiss luxury horologer Zenith makes history with its novel Defy El Primero 21 watch that ticks with a hundredths of a second, in-house movement. Presented at Baselworld 2017, the timepiece boasts innovative design and capabilities that grow out of Zenith’s legacy of precision.

When you opt for a watch with a chronograph, there is a lot to choose. Within all these choices the Masterpiece Skeleton Chronograph by Maurice Lacroix takes a very clear standing, they put the chronograph complication on center-stage.

Welcome the Techframe Ferrari 70 Years Tourbillon Chronograph – a watch designed by Ferrari and executed by Hublot. It debuted at Baselworld 2017.

What is the continuing appeal of pirates and privateers? Their sense of freedom or their adventurous life? Whatever it is, it has long ago also infected the world of Haute Horlogerie, and now Skull and Bones-watches form their own niche. New member to this elite group of watches is the X-TREM-1 StingHD by Christophe Claret.

At the luxury watch industry’s first major Swiss fair of the year, January’s Salon International de Haute Horlogerie (SIHH), attendees braced themselves for a conservative scene shaped by challenging economic conditions around the world. Well, we were all pleasantly surprised to see the Salon’s watch manufacturers dig deep and step up to create truly creative, exciting and covetable new watches. From major players to independent watchmakers, here are nine exciting novelties straight from Geneva.

While the Glashütte Original Sixties Square Chronograph is no stranger, it gets quite the make-over in a special limited edition, featuring five unique colored dials.

A brand like MCT doesn't introduce an entirely new model often. But when they do expect to be blown away! With the new Dodekal One D110 the brand takes the next step into their future.

Omega celebrated the legacy of its iconic Seamaster collection together with the ambassador and James Bond star Daniel Craig at a VIP dinner in NYC.

Hublot’s cohort of brand ambassadors welcomes a new addition – top golfer Dustin Johnson, whose his remarkable resolve and talent saw him win major titles.