Last night, while Collins Avenue was flooded with international visitors in town for Mercedes-Benz Fashion Week Swim, the SLS South Beach hosted one of the most well-attended soirees of the night. Luxury Swiss watch brand OMEGA held a cocktail party at the new hotel in celebration of its Planet Ocean timepiece collection. Omega’s Seamaster Planet […]

Last night, while Collins Avenue was flooded with international visitors in town for Mercedes-Benz Fashion Week Swim, the SLS South Beach hosted one of the most well-attended soirees of the night. Luxury Swiss watch brand OMEGA held a cocktail party at the new hotel in celebration of its Planet Ocean timepiece collection. Omega’s Seamaster Planet […]

Sir Elton John sang the praises of Hublot Monday night at the luxury watchmaker’s lavish fête to celebrate their Costa Smeralda line, named after an affluent section of the Italian island of Sardinia’s northern coast. Ladies will be dazzled by the 319 diamonds – 1.49 ct worth –  that glisten on the protective grill of […]

Nostalgia for the 1980’s has reached a fever pitch as the Reagan generation matures into their 30’s. Watchmaker Romain Jerome seeks to capitalize on this trend, and craft some extraordinary – and extraterrestrial – watches in the process. Paris’ famous Colette boutique will be offering a limited edition run of the design that is sure […]

Audemars Piguet wants to be the first and last thing you see when you come to Manhattan via the 34th St. heliport. Their partnership with Roaring Thunder Media aims to do just that, with their exclusive “domination program” designed to leave Audemars Piguet fresh in the minds of New York’s private fliers. An image of Audemars Piguet’s extra-thin […]

Swatch’s ambitious goal of earning $8.1 billion in 2012 is on track, according to CEO Nick Hayek. Last year’s sales broke records at $7.5 billion for the Swiss watchmaker. This year’s economic slowdown in China has been a cause of considerable anxiety for producers of high-end watches and other luxury goods, but Hayek says Swatch […]

“Talk Like a Pirate Day” is coming up on September 19, and if you’re biding your time counting the hours and minutes, there’s a clock for that. The skull and crossbones clad Jolly Roger desk clock by Corum was produced in 2000 as one of the company’s limited edition runs known as “World Premiers.” In […]

Swiss watchmaker Breguet is an old salt when it comes to navigating the Atlantic, so it was no surprise to anyone last month when members of New York’s elite found themselves climbing aboard the USS Intrepid to toast the company’s rich history. The celebration has since moved to South Florida, at the Breguet boutique in […]

Roger Federer and Rolex have just inked a deal to continue playing doubles together, this time to the tune of $15 million for Federer. Federer has been photographed wearing the Rolex Datejust and Sky-Dweller, and less than a minute and a half after winning Wimbledon he was sporting the rose gold Rolex President. The image […]

China’s economic coming of age has resulted in a seemingly limitless trove of buyers for Swiss watchmaker Hublot to conquer. Entering the market just two years ago, 40% of the watchmaker’s sales now occur in China, a feat which has recently been tempered by signs of distress in world’s fastest growing economy. With that, Hublot […]

TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month. Two uncaged tourbillons, built in-house by TAG Heuer, regulate the movements of the watch and the chronograph. The watch is housed in a 45 mm Carrera case of rose gold accented by black tantalum, which […]

Ulysse Nardin’s rugged new Black Sea straddles both the rarified air of haute horlogy and the depths of the most tempestuous seas at the same time. Its stainless steel case has undergone a complex process of vulcanization – a special refining process that leaves rubber stronger – that fuses the stainless steel with a comfortable, […]

Flying around the world just got a little easier thanks to the Patravi TravelTec FourX, the latest addition to Carl F. Bucherer’s Patravi collection. This skeletonized composite of 18K rose gold and high-tech ceramic is innovative not only because of the ease with which one can view three different time zones, but also the novel […]

Mexican drug cartels are now in the business of counterfeit luxury watches. That’s what US Customs officials are saying after confiscating over 1,000 imitation Audemars Piguet watches at the Laredo, Texas border crossing. The knock-offs were interspersed with 3,080 genuine Audemars Piguet pieces, which were intended to mask the presence of the fakes. Border agents […]

It’s plain to see Richard Mille’s passion for performance in the men that inspire his timepieces, including tennis champ Rafael Nadal and Ferrari F1 racer Felipe Massa. So it’s not surprise that his garage—filled with autos ranging from Ferraris to Porsches and beyond—is parallel to his watch collection. The further similarities are apparent: both his […]

Omega has announced the exciting release of the Omega Seamaster Planet Ocean series, a bold new collection of dive watches in the Seamaster range. The series pays homage to Omega’s dive watch heritage. Its designs are enhanced with up-to-date technology and modern styling, updating the classic dive watch into a statement piece for all. Omega […]