How can you upgrade a watch that is already a horological masterpiece? Set them with diamonds! This by itself is a form of art, as nothing is so complicated as setting a three dimensional, functional, object like a watch with diamonds. It often takes weeks, if not months, to make them, not only the movement but also to complete the diamond setting. The result is spectacular! Meet the world's most exclusive and expensive diamond set watches!

Hublot partnered with Richard Orlinski, the world’s bestselling French contemporary artist, to create a novel Classic Fusion interpretation.

Just a few weeks ago, the Tonda Chronor Anniversaire won the chronograph category of the 2017 GPHG, securing a double win for Parmigiani as the Toric Hemisphères Rétrograde brought home the prize for best travel time watch. For us an excellent excuse to have a closer look at the watch with which Parmigiani celebrated their 20th anniversary.

A total of nine different models are available within the collection. This includes cases made in stainless steel or 18k Sedna gold, Omega’s trademarked gold). Colors include black, taupe-brown, white, blue, opaline silver or mother-of-pearl

TAG Heuer kicked off Art Basel Miami with a special cocktail party and spectacular art takeover by Art Provocateur and Brand Ambassador Alec Monopoly.

There are a lot of very tempting things about this exquisite Patek Philippe, but first and foremost that it is such a very understated watch! With its distinct tonneau case and subtle Roman numerals, it shows that it is a fine watch, yet disguises how technically refined it is!

Swiss horologer Hublot and luxury shoemaker Berluti have created two exceptional timepieces that embody Hublot’s “Art of Fusion” philosophy.

The perpetual calendar is one of those coveted complications by watch connoisseurs. It is the technical complexity of having a watch that always displays the correct date, and can even deal with leap years, that brings quite some appeal to the table. Not every watch brand can make this complication, and when they do, more often than not they can be found in very classic styled watches. Not Hublot, who made the perpetual calendar part of their legendary Big Bang collection!

Franck Muller is best known for its complicated watches, often fitted with tonneau-shaped cases. So what happens when the brand opts for the most common case shape in the world of watches and fits it with manual wind movement? Then you get the Franck Muller Round Skeleton!

Luxury watchmaker Zenith teamed up with recording artist and producer, Swizz Beats to throw a memorable launch party for its new Defy collection.

A. Lange & Söhne has produced four of its models with deep-blue solid-silver dials: The Lange 1, Lange 1 Daymatic, Saxonia and Saxonia Automatic

Hublot and street artists Hush and Tristan Eaton create limited-edition timepieces that embody the label’s latest art concept – “Fame vs. Fortune.”

Some brands have been focussed on a single complication for a very long time. This goes for sure for Heuer, who has nurtured the chronograph as the focal point of most of its endeavors. That they excelled at this can not only their current collection testify for, but also their vintage models such as this single button chronograph from 1930.

Today WatchBox officially launched globally and buying, selling and trading pre-owned luxury watches will never be the same again. With a concept that already proven its worth in the US market, the rest of the world can now also experience this new way of buying, selling, and trading pre-owned luxury watches, as WatchBox takes it to the next level.

Some colors are far more popular in the world of watches then others. Black is always a favorite, not only for straps and dials but also for watch cases, blue is very popular this year, but what about white? We are not talking here only about the color of the dial, which remains popular, but also the cases. Then white all of a sudden becomes a rarity, although some examples do exist!

Few places in the world can rival with jewelry shopping in the Big Apple. New York City not only houses the boutiques from some of the most esteemed names in Haute Joaillerie from the continent but is also home to America's own major league of jewelers. Their popularity has made it that they even have been included in pop-culture, such as in Marilyn Monroe's "Diamonds Are A Girls Best Friend" or the iconic movie "Breakfast At Tiffany's." When you find yourself shopping for jewelry in New York City, make sure to include the following places: