Audemars Piguet: The Saga of Steel

It was the watch that many thought would sink the company. The Audemars Piguet Royal Oak is today one of the world's most iconic and recognizable watches, and one of the most successful watch designs of all time, but when it first came out it represented an enormous risk for Audemars Piguet–one that many in the watch industry thought would be a fatal one.

By Adrienne Faurote

Beau Hequin, of Morays Jewelers in Miami, Gives his Favorite Diving Watches on the Market

It used to be that in the realm of haute horology, it was a show of expertise to produce thin, elegant timepieces. It is amazing how things change. In today’s world of fine timepieces, the focus is on creating sporty and oversized dive watches. Not only do they stand out on the wrist; the technology […]

Ten timepieces to make your heart beat faster than a 30-second tourbillon.

There are now as many supermodels as super watches heating up the scene at the Salon International de la Haute Horlogerie in Geneva. Eva Herzigova, Helen Svedin and Adriana Lima were all spotted during the weeklong festivities in January, as were notables such as Cate Blanchett, Clive Owen and Ewan McGregor. But the spotlight never […]

Dr. Dre Presents Rick Ross With A $100,000 Hublot

During Rick Ross’s 36th Birthday party at Club Amnesia in Miami, Dr. Dre broke out his lavish present, a $100,000 Hublot watch!

Greg Simonian, President of Westime in LA, gives his 2012 Must Buy Watches

People often ask me how to buy a watch. I represent the fourth generation of my family in the watch business, and I quite literally grew up among the display cases of Westime with frequent visits to the workshops of Switzerland’s master watchmakers. Since watches are my past, my passion and my livelihood, I understand […]

Cutting Edge: Piaget And The Mastery Of Ultra-Thin Watchmaking

Even among experts, the name Piaget often evokes conflicting images. When one thinks of Piaget, the first things to come to mind are exotic high jewelry timepieces that adorn the wrists of some of the world’s most elegant and fashionable women. With a history of creating spectacular jeweled watches–and spectacular jewelry–it’s understandable that even among […]

Exclusive Interview With CEO Of Oracle Racing Russell Coutts

Check out Haute Time's exclusive interview with CEO of Oracle Racing and four time America Cup winner, Russell Coutts. The racing legend opens up about the Tag Heuer Aqua Racer watch he is wearing and why its ideal for his sailing lifestyle.

Video: Assembly of Audemars Piguet

Check out this interesting video featuring the the watchmakers of Audemars Piguet.

Video: Zenith El Primero Movement

Check out the unique and impressive movement of the Zenith El Primero.

A look at the Top Multiple Time Zone Watches

They’re the traveler’s best friend–world time watches and their near-cousins, two time zone watches. They are designed to help jet-setters keep track of local time and the time in one or more other time zones. Their invention and development follows the evolution of travel itself, as a multiple time zone watch depends on the existence […]

Lebron “King” James talks about his partnership with Audemars Piguet

He’s considered to be the greatest player in the world. He’s compared to legends like Wilt Chamberlain, Magic Johnson, Larry Bird and Michael Jordan. He’s not just a basketball player – he’s an international icon. LeBron James led Miami to the NBA championships in his first season with the Heat.  While the Heat lost a […]

Inside the Quincy Jones watch created by Audemars Piguet

Growing up, Quincy Jones wanted to be a gangster. Not one of the wannabes that roam the streets today, but a bona fide, legit, Al Capone-type badass. Today, at 77 years old, there is no question that he is a badass. He’s a legend. He’s Quincy Jones, man, the man, the most successful music producer of all time, […]

Inside Look at Patek Philippe Museum in Geneva

It is not more than a few minutes into the weekly English-language tour of the Patek Philippe Museum in Geneva when one of the visitors asks the inevitable question: would you spend tens of thousands to millions of dollars on a Patek Philippe timepiece because you want something that is more accurate? The guide replies […]

Longines: Defining Elegance for Nearly Two Centuries

Longines understands the elegance of time. Nearly two-hundred years in the world of watch-making and holding what’s said to be the oldest registered logo still used to today for a watch company gives the brand that familiarity. And so, it was only fitting that when looking to add a new face to their glowing repertoire […]

An inside tour of Audemars Piguet Headquarters in Switzerland

The people responsible for the Audemars Piguet of today are often given rock-star status by fellow luxury watch industry colleagues. This perception is often credited to the beautiful synergy between the visual and technical design arms of the prestigious Swiss watch maker. Traveling to Audemars Piguet’s headquarters and movement manufacture in the La Vallee du […]

Interview with Richard Mille at the launch of the Beverly Hills Boutique

Richard Mille and John Simonian walk like good friends with arms around one another. They are smiling as though reminiscing about fond memories. Richard Mille is the man behind the phenomenally successful ultra high-end, technically sophisticated sports watch brand, while John Simonian has long been known as the most important name in Independent watch brands […]

Inside look at the first ever Ulysse Nardin boutique in the United States

It was a momentous occasion at Boca Raton’s Town Center mall on December 16, as a special ribbon-cutting ceremony marked the official unveiling of Bobby Yampolsky’s latest venture in the world of fine timepieces—the first ever Ulysse Nardin boutique in the United States. It’s In His Blood Bobby is no stranger to glitz and glamour; […]