The times we are currently facing are challenging for many of us, and for a variety of different reasons. Yet no matter what the reason is, it is essential to maintain hope. Only then can we find the strength to come together, be creative, and work our way productively through the problems. Watches can then be seen as a trivial thing, but apart from being an industry by itself which fuels our economies, can they also serve as an inspiration. When we are capable of making mechanical watches that can measure time with an accuracy of 99.994% (the worst rating with which a watch can still be Chronometer-certified), it serves as a testimony that human ingenuity knows no bounds and that we can persevere. Therefor four mechanical timepieces that can not only inspire but also brighten our day with their colorful appearance.

As a material, does bronze have an imposing history playing, especially an essential role from around 3300 till 600 BC. During this period, which is even named the Bronze age, was the alloy made from combining tin with copper. The advantage of bronze was that it is very malleable and also less brittle than, for example, cast iron, so perfect for making a great variety of different objects. As the material is very resistant to corrosion from seawater, it has also played a particularly important role in maritime history.

The Geneva International Motor Show is gearing up for its 90th edition, slated to take place in early March. As one of Europe’s premier motor shows, GIMS is where some of the leading automakers unveil their most important cars for the year. While various car manufacturers are bowing out of this year’s edition due to COVID-19 concerns, many are forging ahead as planned. As we wait for the show to kick-off, let’s have a look at a few watch and car collabs and the models they’ve produced.

Brands are not only about the watches that they produce but also about the people behind them. From marketing specialists, boutique managers, and watchmakers, to the CEO, all leave their mark on the brand they work for. We had the opportunity to sit down with Julien Tornare, the energetic and down-to-earth CEO of Zenith, for who the watchmaking industry doesn't hold any secrets anymore. With him, we talked about building brands, and what makes Zenith so unique among its peers.

As far as New Year’s resolutions go, aiming for a smaller number on the scale is a popular one. But we’ll leave the diet and exercise tips to the experts and focus on what we do best—outline some topnotch luxury timepieces! The use of titanium in watches is becoming more predominant thanks to its impressive strength-to-weight ratio. Titanium is just as strong as stainless steel but almost double in strength. So if you want a tough timepiece that doesn’t feel heavy on the wrist, check out these four lightweight titanium watches.

For Zenith, the LVMH Watch Week is all about reestablishing themselves firmly into the market for ladies' watches with the Defy Midnight. However, that is not all the news that they presented to us in Dubai, as many others, and equally exciting watches where shown.

Today is the start of the first edition of the LVMH Watch Week, in which the top brands of this luxury conglomerate present their newest watches in Dubai. For Zenith, the perfect opportunity to launch a completely new ladies watch; the Defy Midnight.

While ceramic is not a new material within watchmaking, it has become increasingly more popular in recent years. One explanation for this could be that materials other than stainless steel and precious metals are now far more accepted and even in demand within luxury watchmaking. Combined with the benefits that high tech ceramics are light in weight and very wear resistance, make it that they offer significant advantages over their metal counterparts. However, making a ceramic watch case is quite challenging as both its firing and cooling process can be somewhat challenging to predict and requires therefore quite some finesse.

Good design lasts forever. But great designs can lay the groundwork for a bevy of future reinterpretations—a handful of modifications here and there and you end up with a fresher take on the fundamentals.

It is still interesting to see that the development of certain mechanical complications doesn't stop. A great example of this is the chronograph, where brands continue to find new ways to take it to the next level. 2019 was a year in which chronographs broke records and celebrated anniversaries, as it has been 50 years since the very first automatic chronographs hit the market. So no wonder that 2019 was a great year for chronographs.

The beauty of the luxury watch space is that is room for just about any type of timepiece. From the understated ultra-slim dress watch to the outrageous high complication piece, watch brands today are looking to cater to all walks of watch enthusiasts. While the benefit of a tourbillon to a wristwatch’s accuracy is still up for debate, what is not disputed is the expertise, investment, and time required to craft these ultra-complex mechanisms worthy to spin away inside a topnotch timepiece. Buckle up as we roll through some crazy tourbillon watches that flaunt mechanical mastery and powerful designs.

An auction house designing limited editions of one of the most iconic chronographs out there? That is precisely what Phillips in association with Bacs & Russo did earlier this year. This Zenith El Primero Ref.386 featured a dial made from Lapis Lazuli and will be the only El Primero Ref.386 ever to be made with a platinum case. It sold last weekend for CHF 250,000,- with the proceeds going to charity. After this watch, Zenith and Phillips have joined forces again for two more limited editions.

Trains, planes, automobiles—watches can take inspiration from all sorts of sources, especially other machines. Over and beyond being pilot watches, these timepieces also draw design cues from a range of aircraft. From Breitling to IWC to Zenith, we take a closer look at three luxury watches inspired by airplanes.

Some watches don't have to prove anything anymore. Their name is enough to gain a watch connoisseurs respect, and in rare cases, you don't even have to mention the exact model to achieve this. One of these watches is the Zenith El Primero. A watch that cannot only rely on a strong heritage but also kept its relevance because Zenith continued to invest in it. Today clients can still buy the pure El Primero with only a chronograph, but also far more complex varieties such as the Defy El Primero Double Tourbillon.

A relic from the mid 20th Century, the Panda dial has proved its staying power six decades later. Defined as a chronograph dial with a white background and black sub-dials (and nicknamed after the cute creature with that recognizable face), the Panda dial is as fresh looking today as it was when it first appeared. Case in point is this batch of contemporary luxury watches with Panda dials.

The Zenith Defy El Primero 21 is already an impressive watch, with its automatic 1/100th-second chronograph movement. However, when Grammy-award winning artists Swizz Beatz adds his style to it, it gets even better. For his creation, Swizz Beatz opted for a vibrant color combination of white and orange. On the Zenith, it works wonders because no corners are cut to bring them to life in nearly every aspect of the watch.